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| | Into thin air |
 | | New York City-based smartRay.com last month began wireless marketing efforts for cable television movie network Showtime Networks, which will offer content, programming, show schedules, and behind-the-scenes information to consumers via their mobile phones. |
 | | New York City-based Showtime will use the new medium to "target our brand to a core audience of mobile consumers," says Gina Goldberg, the company's senior vp-marketing. |
 | | Highland Park, IL-based ewireless will roll out a marketing tool later this summer in which consumers can dial #333 on their cell phones to respond to outdoor billboards. |
| promomagazine.com /mag/marketing_thin_air/index.html (1503 words) |
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