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| | Amazon.com: Global Marketing (4th Edition): Books: Warren J. Keegan,Mark C. Green (Site not responding. Last check: 2007-10-20) |
 | | The English-language edition of Global Marketing has been used in many countries, including Australia, Canada, China, Ireland, Japan, Malaysia, and Sri Lanka; the text is also available in Spanish, Portuguese, and Chinese editions. |
 | | In addition, every chapter contains one or more sidebars on various themes including global marketing in action, risks and gambles, a look behind the scenes of global marketing, issues that are "open to discussion," and the cultural differences that challenge the global marketer. |
 | | Warren Keegan and Mark Green approached the fourth edition of Global Marketing with this goal: To write a book that reflects current issues and events, features conceptual and analytical tools that will help the reader apply the 4Ps to global marketing, and is authoritative in content yet relaxed and assured in style and tone. |
| www.amazon.com /exec/obidos/tg/detail/-/0131469193?v=glance (1209 words) |
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