| | Google - Cultural Icon - M/Cyclopedia of New Media |
 | | Two reasons often cited for Google’s popularity are its simplicity and the lack of advertising on it (Katz, I., 2004), as well as its ability to turn up accurate results quickly, with most searches requiring less then half a second to complete. |
 | | Google has spawned a range of activities which include Google Whacking (http://www.googlewhack.com/) (Gebhardt, M., 2003), which challenges people to search for a combination of 2 words without quotation marks that will only turn up one result. |
 | | Cooking with Google (http://www.researchbuzz.org/archives/001404.shtml): Users enter a few ingredients and the kind of recipe they are looking for, and Google will find a list of recipes. |
| wiki.media-culture.org.au /index.php?title=Google_-_Cultural_Icon&printable=yes (804 words) |