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Topic: Google platform

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In the News (Wed 23 Dec 09)

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	Google to Acquire dMarc Broadcasting: dMarc Broadcasting
		The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns.
		Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia.
		Google is a registered trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
	www.dmarc.net /news/38.html (563 words)

	GooOS, the Google Operating System (kottke.org)
		Google knows what people write about, what they search for, what they shop for, they know who wants to advertise and how effective those advertisements are, and they're about to know how we communicate with friends and loved ones.
		Google Office (Goffice?) will be built in, with all your data stored locally, backed up remotely, and available to whomever it needs to be (SubEthaEdit-style collaboration on Word/Excel/PowerPoint-esque documents is only the beginning).
		Even though everyone's down on Google these days, they remain the most interesting company in the world and I'm optimistic about their potential and success (while also apprehensive about the prospect of using Google for absolutely everything someday...I'll be cursing the Google monopoly in 5 years time).
	www.kottke.org /04/04/google-operating-system (924 words)

	Google Reader platform
		Google built a feed platform that is freely available for any user with a Google account.
		The first implementation of the Google feed platform is the Google Reader lens, already used by thousands of Google users.
		Relevance is Google's own fl box magic that takes into account link activity, word count, and other metrics to help users focus their attention on a smaller subset of items.
	www.niallkennedy.com /blog/archives/2006/03/google-reader-platform.html (581 words)

	Traffick: Google Advertising Platform: Winning Battles to Win the War... (or, Why My Pain is Google's Gain): Search ...
		Google has taken a systematic approach to removing "chintzy-looking" ads that anger or worry both of these major stakeholders.
		It's not a pure cash grab for Google, since the long term goal (increased big-advertiser community confidence) is the main reason for all this, but it doesn't hurt their revenues either.
		Google not only has a lot of breadth in its revenue base across wide swaths of keywords, but robust international diversification.
	www.traffick.com /2006/09/google-advertising-platform-winning.asp (811 words)

	Guardian Unlimited Technology \| Technology \| John Battelle: All the world's a platform
		Google is in the process of declaring its position relative to the content industry, and it seems to be this: we will become your distribution sugar daddy.
		When you poll folks outside Google who are aware of the company's intentions, and you listen very carefully to the pronouncements of its senior engineers and leaders, a reasonably clear picture begins to emerge of a future for the company that is even larger.
		Google's mission of organising the world's information and making it accessible sets the company up to deliver every possible service that might live on top of a computing platform - from mundane applications such as word processing and spreadsheets to more futuristic services such as video on demand, personal media storage or distance learning.
	technology.guardian.co.uk /weekly/story/0,16376,1580142,00.html (1595 words)

	Simon Willison: What is Google?
		Google has taken the last 10 years of systems software research out of university labs, and built their own proprietary, production quality system.
		What I'm trying to say is if Google have invested in building what seems to be a scaleable networked operating system, implementing scalability at an "application layer" doesn't seem to make sense, when the underlying "operating system" already has (probably a better) a means to do it.
		Google's GFS expects the failure of most components, including CPUs, memorys, disks, systems, etc--and in google's case nothing has to be replaced.
	simon.incutio.com /archive/2004/04/05/whatIsGoogle (559 words)

	Google Results Platform Dependant? \| Threadwatch.org (Site not responding. Last check: 2007-10-13)
		After observing this for a number of weeks and unless I'm completely in left field, Google results are platform Dependant.
		This is platform cloaking without a doubt and I'd like to get a decent response on why this would be the case.
		Google cloaks regionally all the time and will also penalize other sites for cloaking.
	www.threadwatch.org /node/6992 (1902 words)

	Google aims for Web developers' hearts and minds \| CNET News.com
		Earlier this week, Google introduced Google Talk instant messenger and an upgrade to Google Desktop Search, which adds a product called Sidebar that pulls data from the Net and serves up a personalized panel of information such as e-mail, stock quotes and news.
		For example, the Google Maps API has spawned a cottage industry of creative "mashups" that let people combine information from a source such as apartment listings, and plot that information on a map.
		In the case of Google Desktop Search, the company has released a number of plug-ins to the Sidebar tool, along with a developer mailing forum, as a way to seed the market.
	news.com.com /Google+aims+for+Web+...+minds/2100-1007_3-5843402.html (822 words)

	Ten Commandments Mashup \| Photo Mosaic With Endless Zoom \| Googleplex Sydney \| Google Desktop Gadgets \| Google Reader ...
		Google Desktop 4 supports Gadgets (former modules) of the same format as those for the Google personalized homepage.
		Google says that the AdSense referral program for AdWords, AdSense, Picasa, and Firefox has now been rolled out to all AdSense languages.
		Corsin made some pictures at Google Zürich in March 2005 (their old offices) – a bunch of people were invited to translate parts of a Google search interface.
	blog.outer-court.com /archive/2006-05-19.html (213 words)

	Topix.net Weblog: The Secret Source of Google's Power
		Here's an anecdote to illustrate how far Google's cultural approach to hardware cost is different from the norm, and what it means as a component of their competitive advantage.
		Google doesn't deploy bare motherboards on exposed trays anymore; they're on at least the fourth iteration of their cheap hardware platform.
		Google now has an institutional competence building and maintaining servers that cost a lot less than the servers everyone else is using.
	blog.topix.net /archives/000016.html (1127 words)

	Ian Murdock’s Weblog » Blog Archive » Google badly needs some platform thinking
		Google Browser Sync is a Firefox extension that solves an immediate problem that no one to date has adequately solved: It automatically synchronizes browser settings across computers.
		Even though I’m primarily a Google customer these days, none of this mess is usable, and I’m still using del.icio.us to bookmark things.
		Granted, this approach has served Google pretty well thus far as it pumps new stuff out on a nearly weekly basis while Microsoft struggles to get anything done in less than six years.
	ianmurdock.com /?p=338 (706 words)

	» InsideGoogle » part of the Blog News Channel (Site not responding. Last check: 2007-10-13)
		The official Google blog has some commentary on how to use Google in a sentence, responding to the fact that “google” is now considered a word in many prominent dictionaries.
		Google should encourage users to call out their friends when they use Google in a silly fashion, and thus force them to stop talking like an idiot, or start using Google.
		Google’s hiring has long been a topic of debate, and if they are truly turning a corner, the company and the industry should benefit.
	google.blognewschannel.com /index.php/.../googles-ad-platform-expansion (4494 words)

	» Google’s Ad Platform Expansion » InsideGoogle » part of the Blog News Channel (Site not responding. Last check: 2007-10-13)
		InternetNews.com reports on some things discussed in Google’s analyst conference call on Tuesday, mainly detailing the search giants plans to create a medium-overlapping ad platform “that could sell and deliver ads to print, radio, television and streaming media, including podcasts and Google Video”;.
		Google discussed injecting ads from one type of media into another, such as using dMarc to deliver audio ads in different ways.
		Considering that Google’s first attempt at DRM handicaps the video too much, and Google is likely to never get the portable device support needed for a popular DRM solution, I can’t see how a Google audio store would succeed.
	google.blognewschannel.com /index.php/archives/2006/02/03/googles-ad-platform-expansion (354 words)

	Silicon Valley Watcher--reporting on the business and culture of innovation (Site not responding. Last check: 2007-10-13)
		The video project really did start as an experiment at Google, originally developed on "20 percent time," the well-known Google policy of letting engineers spend a fifth of their time working on projects of personal interest.
		However their problem is not Google but rather the fast development of Internet which gives them little time to catch on.
		Google is buying a large user base, and a momentum.
	www.siliconvalleywatcher.com /mt/archives/2005/04/google_video_dr.php (2674 words)

	Marketers Intrigued by Google's Foray Into Radio
		Google's move into radio advertising should create more opportunities for advertisers, but the value of those opportunities will depend on the company's implementation, marketers say.
		Google began testing a program in August to resell print ads to its AdWords advertisers in magazines, and began placing client ads in newspapers last month.
		While the move may be surprising at first, a deeper look shows Google's platform can potentially be applied to many kinds of media, bringing the same benefits of an auction-based, pay-for-performance model to other channels.
	www.clickz.com /showPage.html?page=3578096 (919 words)

	The Google Platform - addict3d.org (Site not responding. Last check: 2007-10-13)
		Google, being one of the most popular Internet search engines, requires large computational resources in order to provide their service.
		When an attempt to connect to Google is made, Google's DNS servers perform load balancing to allow the user to access Google's content most rapidly.
		Google's server infrastructure is divided in several types, each assigned to a different purpose:
	addict3d.org /index.php?page=viewarticle&type=news&ID=22838 (474 words)

	PHPNuke-Downloads >> Google Guide
		For this reason, the Pentium II has been the most favoured processor, but this could change in the future as processor manufacturers are increasingly limited by the power output of their devices.
		The exact size and whereabouts of the data centers Google uses are unknown, and official figures remain intentionally vague.
		Google has almost certainly dramatically changed and enlarged their network architecture since then.
	phpnuke-downloads.com /Google_guide_Google_platform.html (925 words)

	The Next Net: Google Enterprise
		If Google's earnings miss tells us anything it is that it needs to find some serious new lines of revenue.
		Here's my latest column on why Google should become a platform for online enterprise software apps and take on SAP (which is about to launch its own online CRM service) and Salesforce.com.
		Google could provide the underlying technology platform to support all of these applications.
	business2.blogs.com /business2blog/2006/02/google_enterpri.html (474 words)

	.:: chuggnutt ::. \| The Google Platform
		The post in question posits this: Google is a platform.
		Not a "platform," used in the same sense that Amazon and eBay are platforms (custom Web applications that allow some programmatic user interfaces), but an actual computer/operating system/development platform—something I had suspected for some time, but I've never managed to coalesce my thoughts this succintly.
		Microsoft and Yahoo fighting Google over the search arena is starting to remind me of that scene in MIB 2 when Patrick Warburton was trash talking that little flower popping out of the grate.
	www.chuggnutt.com /2004/04/05/google_platform.html (284 words)

	Google - Wikipedia, the free encyclopedia
		Google's cooperation with the governments of China, France and Germany to filter search results in accordance to regional laws and regulations has led to claims of censorship.
		Google is particularly known for its relaxed corporate culture, reminiscent of the Dot-com boom.
		Google's corporate philosophy is based on many casual principles including, "You can make money without doing evil", "You can be serious without a suit" and, "Work should be challenging and the challenge should be fun." A complete list of corporate fundamentals is available on Google's website.
	en.wikipedia.org /wiki/Google (3390 words)

	platform: NetBeans Google Toolbar Module Tutorial
		Verify that the module is correctly installed by using it as described in the Using the Module section.
		The default target platform is the installation used by the current instance of the development IDE.
		The Google URL and your search string are sent to the browser and a search is performed.
	platform.netbeans.org /tutorials/nbm-google.html (1075 words)

	New Apps Keep Google Pushing Beyond Search - News by InformationWeek (Site not responding. Last check: 2007-10-13)
		Google Desktop 2 updates its desktop search software with new personalization features, while Google Talk is a downloadable Windows application for instant messaging and PC-to-PC voice calls.
		Google Desktop 2 isn't a radical departure from its earlier iteration, but its focus on personalization reflects an expansion of Google's offerings beyond finding information to creating and sharing it.
		Google also is committed to open standards and interoperability with other networks, says Georges Harik, director of product management.
	www.informationweek.com /story/showArticle.jhtml?articleID=170100948&tid=5979 (578 words)

	Arnold: The Google Legacy (ebook)
		Although Google has been releasing a series of separate application programs, the company is starting to assemble the mosaic pieces into a bigger picture.
		Google's computing platform -- named the Googleplex by Arnold after the name given by the company to its Mountain View headquarters complex -- is a better (faster, cheaper and simpler to operate) computer processor and operating system than systems now available from competitors.
		Google products have the potential to be assembled into a version of MS Office -- including word processing -- and many other applications.
	www.infonortics.com /publications/google/google-legacy.html (843 words)

	Google Search for your Desktop on Software Journal
		Google however mentions on their support pages that they would be adding support for more applications and file formats.
		Google is also not behind with its News and desktop search results integrated with normal searches.
		Google Desktop out of beta with a new quick search feature Search engine giants Google have finally announced that their desktop searching application Google Desktop is finally out of beta.
	stuff.techwhack.com /archives/2004/10/14/google-search-for-your-desktop (1251 words)

	Google Acquires dMarc Radio For $102 Million - E-business & Business Technology News by TechWeb (Site not responding. Last check: 2007-10-13)
		Google is acquiring a radio advertising company, paying $102 million in cash for dMarc Broadcasting, in a transaction that could eventually pay the privately-held firm as much as $1.136 billion over the next three years.
		The deal calls for Google to make cash payments to dMarc from time to time, as certain business targets are met over the next three years.
		Google added that the payments could be "substantially lower" than $1.136 billion mentioned in the announcement.
	www.techweb.com /wire/ebiz/177100682 (456 words)

	Nivi : Google (Site not responding. Last check: 2007-10-13)
		Google recently announced a program where they will pay you “up to” $1 for each person you convert to Firefox.
		Google becomes stronger when all the elements that sit beneath them in the stack are commoditized.
		Google is also trying to commoditize the network between them and their users: see my Googsun article where Jonathan Schwartz discusses Google’s commitment to an “open, neutral, interoperable network”.
	www.nivi.com /blog/topic/google (1832 words)

	Industry Jabbers About Google's IM Product
		Reports also indicate that Google's IM platform and client would be based on the open source Jabber protocol.
		Google officials were unavailable for comment to either confirm or deny the rumor.
		"Google's impact would perhaps be more dramatic as their offering is likely an open, consumer-oriented service and their brand recognition is obviously at historic levels," Saint-Andre said.
	www.internetnews.com /infra/article.php/3401761 (1178 words)

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