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| | The Observer | Review | Granta's grotto |
 | | Granta's list is a marketing exercise on behalf of contemporary literature, and was the brainchild of Desmond Clarke, who ran the Book Marketing Council in the early 1980s, before literary novelists acquired their present status as minor celebrities. |
 | | It was, in other words, a particularly fortunate time to have embarked on such an exercise, and Bill Buford, then editor of Granta, who devoted an issue to the list, decided to repeat the process himself in 1993. |
 | | Granta's list, like all literary prizes, is an attempt to bypass market imperfections, and is loved and loathed by publishers, who are inclined to dismiss it as irrelevant when they aren't included, and to applaud its detachment and authority when they are. |
| observer.guardian.co.uk /review/story/0,6903,868621,00.html (1740 words) |
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