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| | Joel Makower: Two Steps Forward: The Curious Paradox of 'Green Chemistry' |
 | | A perusal of past winners of the U.S. EPA Presidential Green Chemistry Challenge, which promotes "innovative developments in and uses of green chemistry," reveals initiatives that seem worthy -- an enzyme technology to improve paper recycling, for example, or a "green synthesis" for manufacturing the cancer drug Taxol, using plant cell fermentation and extraction. |
 | | Like the notion of "pollution prevention" itself, green chemistry typically promotes "less bad" ways of doing the same things, rather than rethinking the solutions altogether -- for example, a less-polluting alternative to a synthetic organic pesticide, as opposed to organic farming, which may obviate the need for the pesticide altogether. |
 | | Contrast green chemistry with, for example, the potential for biomimicry, which "studies nature's models and then imitates or takes inspiration," in the words of my friend and colleague Janine Benyus, who wrote the seminal book on the topic. |
| makower.typepad.com /joel_makower/2004/11/the_curious_par.html (916 words) |
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