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| | Reflections on Leadership in University Museums and Other Museums (Site not responding. Last check: 2007-11-02) |
 | | After 2.5 years as Director of the University museum in Uppsala, Museum Gustavianum, I have met enthusiastic university-museum leaders working hard, but with other premises, sometimes in benefit of the museum, sometimes not. |
 | | Now, when a few years have passed, we have a joint marketing and communications plan for the museums and the public side of our activities is gradually being strengthened. |
 | | For Museum Gustavianum a new organizational plan is beginning to function and proceeds from the public side are steadily increasing in just two years, proceeds from the shop, guided tours, and entrance fees are up 25%! |
| www.lib.mq.edu.au /mcm/umac/2002/Munktell-Gustavian.html (2500 words) |
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