| |
| |
The CEO's Tech Toolbox |
 | | Podcasting To expand their audience, some companies have lately started using Apple's (AAPL) iPod music players to spread the word. |
| | Herbalife (HLF), the maker of weight-management and nutritional supplements, has, in company presentations, given out more than 1 million iPods to distributors so far this year. |
| | The promotion has been so effective in building brand loyalty -- Herbalife's product sales were up 15% in its March quarter -- that the company is currently experimenting with using podcasts, the audio programs that people can download onto their iPods or other MP3 players, says Herbalife CIO Aldo Moreno. |
| www.businessweek.com /technology/content/jul2005/tc20050726_8027.htm (2971 words) |
|
