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| | Hachette starts mobile phone venture for US titles |
 | | Hachette Filipacchi has announced plans for a new US division to create editorial content, ranging from horoscopes to movie reviews, that can be accessed through mobile (cell) phones. |
 | | Hachette Filipacchi‘s parent company, France‘s multimedia Lagardere Groupe, has been active in Europe developing content for mobile phones as new technology makes downloading images easier, said Philippe Guelton, chief operating officer of Hachette Filipacchi Media US, in a Reuters interview. |
 | | Hachette Filipacchi UK, publisher of Sugar and ElleGirl, has teamed up with teen website mykindaplace.com to offer advertisers the chance to target teenagers and run cross-promotional activity, as announced in Brand Republic. |
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