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BuzzMachine... by Jeff Jarvis |
 | | Old media necessitated fully baked thought and expression: You had to "finish" it and get it "right" before you used precious paper, production, and distribution and you couldn't go back and do it over again; you couldn't rethink. |
 | | Once we in big media stop acting as if we can fully bake anything, as if we know best, as if we are the only authorities, as if we're finished and the story is done when it's printed, then the public we serve should stop shooting at us when we screw up. |
 | | In the end, itreally is just a simple attitude shift: It says that when we publish something, we know it's not fully baked; we expect it to be debated and challenged and remixed and improved; we welcome that. |
| www.buzzmachine.com /archives/2005_06_04.html (1589 words) |
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