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| | SUPER BOWL XXXVII / Super stage / Halftime shows have a history of celebrity, self-promotion and the surreal |
 | | A dozen years later, the spectacle of halftime has become an industry all its own, with multiple acts, pregame performances and superstars tackling the national anthem, punctuated by jet fighter flyover. |
 | | She's a common-denominator kind of choice: Not only has she sold tens of millions of records around the globe, but her latest disc, "Up!," is even available in three separate mixes -- country, pop and, overseas, a generic brand of world beat. |
 | | Also on the bill are No Doubt, pet band of halftime co-producer and Interscope Records mogul Jimmy Iovine, and pregame act Santana with special guests Michelle Branch and Beyonce Knowles. |
| www.sfgate.com /cgi-bin/article.cgi?f=/c/a/2003/01/25/DD103682.DTL (784 words) |
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