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| | Typotheque: Helvetica: Homage to a Typeface, review by Andy Crewdson |
 | | Applying these notions to Helvetica, the book would conclude that the typeface is intrinsically unremarkable, and that it probably owes its renown to good timing compounded by the tendency of some to ascribe false qualities – false ideals, even 8211; to typefaces. |
 | | More likely is that Helvetica appeared at the right time, was marketed effectively, became fashionable, was widely copied and adapted by various typesetting equipment manufacturers, and because of the ubiquity it acquired, fell into the role of the western world’s default sanserif. |
 | | When the original Helvetica typeface was adapted in the 1960s and ‘70s for use on typesetting machines and for rub-down, stencil, and sign lettering, it must have been subject to a range of distortions. |
| www.typotheque.com /site/article.php?id=84 (2051 words) |
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