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| | Helvetica, the voice of opposition: 2003 Friends of St Bride conference proceedings |
 | | Helvetica’s reputation as a global corporate typeface, a generic tone-of-voice face, a do-it-yourself face, a bland conformity face, was being subverted to say, ‘Helvetica is dead, long live Helvetica’. |
 | | Helvetica was largely relegated to the class of ‘untouchable’ typefaces in the mid-1980’s through the 1990’s by American avant garde graphic designers, primarily driven by the experimental programs at the Cranbrook Academy of Art and CalArts, and disseminated through Emigre magazine. |
 | | Neue Helvetica, from 1983, has added ultra thin and thick weights to extend the rational family system, and offers graphic designers choices that the ‘resident font’ Helvetica users don’t have. |
| stbride.org /friends/conference/hiddentypography/helvetica.html (1501 words) |
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