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| | From Strategic Planning to Strategic Thinking |
 | | Mintzberg's argument is as follows: strategic planning is about analysis (i.e., breaking down a goal into steps, designing how the steps may be implemented, and estimating the anticipated consequences of each step). |
 | | Mintzberg argues, and Wilson would probably agree, that predicting seasons of the year is simple, but predicting discontinuities, such as a technological innovation, is difficult, if not impossible. |
 | | Mintzberg cites Arie de Geus (1988), onetime head of planning at Royal Dutch Shell, in a classic article titled "Planning as Learning," as arguing that the real purpose of planning is to change the mental models that decision makers carry in their heads. |
| horizon.unc.edu /projects/OTH/2-3.asp (903 words) |
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