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| | High concept - InformationBlast |
 | | High concept, in film, is a term used to refer to the style and mode of production developed by Hollywood studios in the late 1970s. |
 | | Stylistically, high concept films tend to be high-tech, crisp, and polished, and usually feature symphonic scoring by composers such as John Williams or James Horner. |
 | | High concept films also rely on pre-sold properties such as movie stars to build audience anticipation, and use heavy advertising, market research, and test screenings to ensure maximum popularity. |
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