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| | Marketing, Audit Watch – May 2007, SINGAPORE, Media, Print, Magazines, Auditing, Audience measurement, Demographics, ... |
 | | More than a month after that, the 100,000 circulation figure was confirmed by the ABC and administrator for ABC, Eddy Quek tells Marketing that it was a "special one issue audit for a specific purpose required by the media owner and their advertisers". |
 | | "The question now is, what is the circulation numbers that Lexean is committing to the advertisers for their subsequent issues and can they maintain their circulation and will advertisers hold them to their numbers?" he said. |
 | | "The topic of auditing has been long overdue as we find ourselves in a ‘don't ask, don't tell' industry -- we expected circulation audits would be common practice as in countries such as the US, and especially in a country such as Singapore where transparency is the law," he said. |
| www.marketing-interactive.com /news/597 (333 words) |
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