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	How Mindshare helped Glaxo Smithkline created Horlicks Wizkids: Indiantelevision.com's media advertising & ... (Site not responding. Last check: 2007-11-04)
		Horlicks recognised this desire in every kid not just to explore life on their own terms but without having the burden of excelling in academics, a theme so ubiquitous in India.
		Horlicks to be seen as an enabler in letting kids "enjoy and achieve" and continue to gain relevance and preference amongst kids.
		Horlicks Wizkids also provided a platform for kids to hone their talent through a stint with specialist partners in various fields like Ashley Lobo for Dance, Girish Karnad for Theatre etc who trained the winners of the respective fields.
	www.indiantelevision.com /mam/special/y2k5/mindshare_popup2.htm (479 words)

	User Reviews and comparison blog on Junior Horlicks - Nutritional Drinks by pete on MouthShut.com
		Horlicks is a nourishing malted food drink, which combines the wholesome goodness of malted barley, wheat and dairy ingredients.
		Horlicks contains twice the calcium of a glass of fresh milk and is fortified with Iron and 8 key essential vitamins.
		Horlicks has been shown to have a relaxing and calming effect, in preparation for a good night’s sleep.
	www.mouthshut.com /review/Junior_Horlicks-30069-1.html (741 words)

	Horlicks- Superbrand 2003 - 2005 (Site not responding. Last check: 2007-11-04)
		In 1998, Horlicks was fortified with Smart Nutrients — a unique combination of vitamins and minerals — intended to imbibe growing children with mental agility and physical fitness.
		Horlicks was the first brand in India to introduce a refill pack option and also the first to shrink-wrap bottles.
		James Horlicks, after whom the brand is named, was a chemist who worked for a company which produced dried infant food.
	www.superbrandsindia.com /superbrands2003/horlicks/index.htm (833 words)

	agencyfaqs! > news & features > company news > GSKCH launches Horlicks Lite and Horlicks Lite Bite Biscuits
		Horlicks, India's leading health food drink (HFD) with a heritage of over 100 years, today launched Horlicks Lite and Horlicks Lite Bite, products that have been specially formulated keeping in mind the dietary needs of health conscious adults.
		Horlicks, the pioneer in innovation in the health food drinks segment, has yet again delivered a product, which will help alleviate a lot of concerns that adults have with age.
		Horlicks is sponsoring a website and has also made available a toll free number, 1600-425-5483 (LITE) where people can call anytime for help and advice.
	www.agencyfaqs.com /news/company_news/Corporate/5362.html (690 words)

	Indiantelevision.com > News Releases > Two students stand Taller, Stronger and Sharper to represent Mumbai at the ...
		Horlicks Wiz Kids 2006 by ACTIVITY provided an enjoyable and enriching platform for students to encourage participation and team spirit through a variety of competitions on diverse subjects such as literature, art, singing, dramatics and others.
		The students were judged on their performance in three rounds: the written elimination round, the interview round and a final selection round on the main stage comprising of the talent round, the versatility round and the judges’ question round.
		“Horlicks Wiz Kids and Horlicks Wiz Team enhance each student’s ability to stand tall, to be sharp and to be strong in all aspects of development, creating a Taller, Stronger, Sharper generation which has the ability to keep pace with the changing world.
	www.indiantelevision.com /release/y2k6/july/julyrel48.htm (584 words)

	Where does the British phrase "a complete Horlicks" come from? - By Brendan I. Koerner - Slate Magazine
		Horlicks is a brand of "malted food drink," similar in texture and taste to the more familiar Ovaltine.
		They hoped their invention would become the baby food of the future, but it proved more popular among adults—especially adults in England, where the product was eventually marketed as a sleep aid.
		Urban legend holds that the company itself is responsible for the slang usage: It once aired a series of TV commercials that portrayed a stressed-out woman enduring a series of mundane catastrophes.
	www.slate.com /id/2085337 (422 words)

	Topical Words: Horlicks
		On Wednesday of this week, the House of Commons foreign affairs select committee asked Jack Straw, the British Foreign Secretary, about a document the Government published in February on the threat posed by Iraq’s weapons (this was the one that borrowed material without attribution from a PhD thesis found on the Internet).
		I’ve found a suggestion that it came from a TV advert of the 1980s for Horlicks in which a harassed housewife, having had a dreadful day in which everything goes wrong and is a complete mess, finally relaxes with a cup of the brew that soothes and refreshes.
		A better suggestion is that implied in a book published in 1975, World of Wonders by the Canadian author Robertson Davies, which describes a tour of rural Canada by an English theatrical company in the 1930s: “Horlicks was a word she used a lot; it suggested ballocks but avoided a direct indecency...
	www.worldwidewords.org /topicalwords/tw-hor1.htm (594 words)

	Making a Horlicks \| MetaFilter (Site not responding. Last check: 2007-11-04)
		Horlicks (which the French love) is the shit (did I mention that they love it?)...so I am wondering what is surreal about a simple recollection.
		The only Horlicks I ever knew in my childhood were the candy tablets, which stuck to your mouth and gums for days and were wonderful.
		My mum is a confirmed Horlicks addict, having grown up on the stuff, so I have sent her Nigella's Horlicks pudding recipe, thus likely earning me a number of brownie points, thank you tellurian.
	www.metafilter.com /mefi/55031 (1738 words)

	Horlicks
		Horlicks’ advertising did not abandon its original, nineteenth-century claims of easily digested nutrition, even as it added new appeals to taste, energy, refreshment, relaxation and fun.
		According to legend, William Horlick approached the fledgling Hamilton Beach Manufacturing Co. of Racine and urged them to apply their lightweight, high-speed motor to the increasingly popular task of mixing malteds.
		The result was the first practical electric drink mixer, patented in 1911.
	www.wisconsinhistory.org /museum/exhibits/horlicks/page4.asp (144 words)

	Horlicks
		DRAWING OF WILLIAM HORLICK (1846-1936) made by Harold A. Stewart in 1936 from a ca.
		Brothers James and William Horlick of England founded a company that carried the name of Racine, Wisconsin to the farthest reaches of the globe and changed the way America ate.
		William Horlick became a patron of Antarctic exploration, and in return, Admiral Richard E. Byrd named a mountain range in Antarctica after the Racine manufacturer.
	www.wisconsinhistory.org /museum/exhibits/horlicks (345 words)

	Horlicks Lite, biscuits launched
		Horlicks, India's leading health food drink, has launched Horlicks Lite and Horlicks Lite Bite, products that have been specially formulated keeping in mind the dietary needs of health-conscious adults.
		Horlicks has claimed that its product will help alleviate a lot of concerns that adults have with age.
		Horlicks Lite will help people with diabetes in managing their daily diet requirements.
	www.chennaionline.com /health/News/2005/09horlicks.asp (591 words)

	Nottinghamshire Notes - Articles (Site not responding. Last check: 2007-11-04)
		Horlicks started as a food supplement for babies and invalids, and the basic formula is still much the same as it was in the 1870s.
		However, there is now concern about the amount of sugar in Horlicks - as much as four teaspoons in one serving.
		Alarm is also being expressed about 'Snoozoo', which Horlicks recently launched and which is aimed primarily at children, and which comes in strawberry, chocolate and banana flavours.
	www.janetrobertsbooklets.com /Horlicks.html (305 words)

	Posts tagged with horlicks \| MetaFilter (Site not responding. Last check: 2007-11-04)
		A case of Horlicks for 1,000 - 2,000 British Pounds (the lot description doesn't contains a mention of any actual Horlicks though).
		Although Horlicks seems to be made from the same ingredients as Maltesers, the company has pushed their product in India as making children "taller, stronger and sharper" - tying it in with the Superman Returns movie.
		Back home in England, Horlicks is made fun of despite the fact that it is one of the ingredients in a jolly nice self-saucing pudding.
	www.metafilter.com /tags/horlicks (137 words)

	Horlicks - Wikipedia, the free encyclopedia
		Horlicks malt powder in jars from India and Jamaica respectively.
		Also a slang term used in the United Kingdom by journalists in political interviews to describe a mess.
		In some countries, such as the Philippines and Malaysia, Horlicks was also sold as milky-chocolate-flavored disks in paper packets, which were then eaten as candy.
	en.wikipedia.org /wiki/Horlicks (700 words)

	The Hindu Business Line : Low calorie 'Horlicks' for diabetics, health freaks
		'Horlicks Lite,' which is high on fibre and low on fat was launched in two flavours - coffee and malt - with the company looking at capturing 15 per cent of the market share of health food drinks by the end of the next fiscal.
		With Horlicks Lite we expect to get an additional 15 cent of the share," Mr Anindya Das Gupta, General Manager of Nutritionals o f the company, said here.
		Besides the health drink, Glaxo also launched a no-sugar biscuit 'Horlicks Lite Bite' with whole-wheat crispies, as healthy in-between meal filler.
	www.thehindubusinessline.com /blnus/19081506.htm (244 words)

	DNA - Money - When Scrat clutched a glass of Horlicks - Daily News & Analysis
		One of the in-film branding promos we did, which is extremely close to my heart, was the mega assignment for Chocolate Horlicks and Ice Age 2.
		It is for the first time that in a co-branded motion promo of 30 seconds, Scrat was shown holding the actual chocolate Horlicks pack and the merchandise (shaker).
		The target audience here was obviously little children who were so enthralled by the entire promo that the sales of chocolate Horlicks for the summer shot up.
	www.dnaindia.com /report.asp?NewsID=1045725 (438 words)

	BBC NEWS \| England \| Gloucestershire \| Horlicks to reveal sleepy secret
		Horlicks could be about to disclose the 130-year-old secret behind why the malt drink helps people to sleep.
		Horlicks was first created when brothers James and William Horlick, from Gloucestershire, founded a company in the US to manufacture a patented malt milk drink as an artificial infant food.
		One theory for why Horlicks works is its combinations of vitamins plus folic acid and iron.
	news.bbc.co.uk /1/hi/england/gloucestershire/3149135.stm (278 words)

	International Horse Breeding and Racing news updated daily, www.thoroughbrednews.co.nz
		Horlicks (NZ) won the 1989 Japan Cup (2400m) to become the first Australasian horse to win the then richest horse race in the world.
		Her other Group 1 victories were recorded in the DB Draught Classic (2000m) at Ellerslie (twice), the Television New Zealand Stakes (2000m) at Ellerslie and Mackinnon Stakes (2000m) at Flemington in Melbourne.
		Horlicks (NZ) is currently in foal to Cambridge Stud's first-season sire One Cool Cat (Storm Cat).
	www.thoroughbrednews.co.nz /international/?id=25268 (260 words)

	The Hindu : Karnataka / Bangalore News : Bangalore boy in Horlicks Wiz Team
		Horlicks Wiz Kids 2006 ended on Saturday with its Grand Finale at the Ambedkar Bhavan here.
		Mani Sudhir Selvaraj from Clarence High School, Bangalore; Anupama Kumar from Bhavan's Vidya Mandir, Cochin; Deepika Easwaran from Chettinad Vidyaasharam, Chennai; and Kishlay Kishan from Delhi Public School, Patna, were adjudged as members of the Horlicks Wiz Team 2006.
		The winners were judged on their performance in the written elimination round, interview round and the final selection round comprising talent round, versatility round and judges' question round.
	www.hindu.com /2006/11/12/stories/2006111212940200.htm (370 words)

	ActiveMedia Technology - Clients - Case Study - Horlicks
		Horlicks, the global brand, was launching a new variant Horlicks Shake.
		The brand wanted to get consumers to see the variant as a means to create a tasty milk based drink.
		Using mobile interactivity as an integral part of the creative for the regional television campaign helped achieve this.
	www.activemediatech.com /clients_cs_horlicks.php (174 words)

	Horlicks Malties, Chocolate and Natural Flavor, Malt Candy Tablets.
		Horlicks Malties, Chocolate and Natural Flavor, Malt Candy Tablets.
		Two boxes of 27 tablets each box, Horlicks Natural Malties.
		We use Priority Mail (a great USA shipping deal.) your best price to shipping ratio is at, about 2.5 pounds of product, then additional 1 pound increments.
	www.spiced.com /SPICED/SKU/horlicks/horlicks.html (151 words)

	BBC NEWS \| England \| Somerset \| Fire destroys old Horlicks plant
		Crews who were called to the disused site in Station Road on Sunday evening, found the premises "well alight".
		The cause of the fire is being investigated.
		Horlicks Farms and Dairies closed its cheese production facility at Ilminster in 2001.
	news.bbc.co.uk /go/rss/-/1/hi/england/somerset/5093846.stm (134 words)

	GlaxoSmithKline Consumer Healthcare India Ltd. (Site not responding. Last check: 2007-11-04)
		Toffee Horlicks will provide consumers with a tasty, creamy toffee flavour combined with all the benefits of Horlicks nourishment.
		Toffee Horlicks is a vegetarian product and will be available in a 500gm jar pack priced at Rs.113/- across North and West India and at Rs.
		The launch of Toffee Horlicks will be accompanied by extensive marketing support through a new Television advertisement, promotional offers and direct consumer contact programs.
	www.gsk-ch.in /MediaReports.aspx?id=67 (468 words)

	User Reviews and comparison blog on Horlics - Nutritional Drinks by butterscotch on MouthShut.com
		Horlicks is available in Chocolate Flavour, Vanilla flavour and plain flavour.
		Recently, I saw a a large purple glass bottle of Horlicks.
		Horlicks has the nutrients required for a healthy body.
	www.mouthshut.com /review/Horlics-73027-1.html (245 words)

	Horlicks: See what people are saying right now on Technorati (Site not responding. Last check: 2007-11-04)
		Horlicks: See what people are saying right now on Technorati
		Dear Browsers and Browserettes, it is with great pleasure that mr and mrs electrofried extend a cordial invitation (lime flavoured, naturally) to join...
		Horlicks per day for the last 30 days
	technorati.com /tag/Horlicks (87 words)

	Jade Food Products, Inc. (Site not responding. Last check: 2007-11-04)
		Introduce them to your kids (although I have heard some adults are hoarding them for themselves).
		These are similar to Horlicks but a slightly sweeter taste.
		The two colored marshmallows inside were in the shape of the animal printed on the bag.
	www.jadefood.com /news.shtml (103 words)

	Horlicks - The Original Malted Goodness Drink 14 oz jar
		Horlicks - The Original Malted Goodness Drink 14 oz jar
		Horlicks - The Original Malted Food drink - 14 oz jar.
		Take 3 to 4 teaspoonsful in a mug.
	www.britshoppe.com /hor10ozjar.html (71 words)

	Horlicks Original - Drinks Shopping at dooyoo.co.uk
		Horlicks comes in a few flavours now which surprised me, but it was the original version that I...
		Horlicks Original : A load of ol' Horlicks!
		Horlicks Original : Horlicks : Cheaper than Coffee and Its Good For You
	www.dooyoo.co.uk /drinks/horlicks-original (266 words)

	Horlicks Malted Drink from the UK beverage company British bevrages and foods shipped from Britain
		Horlicks Malted Drink from the UK beverage company British bevrages and foods shipped from Britain
		Horlicks Malted Drink Instant Light Refill pack 500g
		Horlicks Instant Malted Drink Light 10 x 32g Pack
	www.britsuperstore.com /acatalog/Horlicks.html (412 words)

	Horlicks Malt Drink 200g: Food Ireland - Irish Food & Gift Store
		Wholesome malted Goodness….just take your time….to enjoy the creamy taste of Horlicks..helping you sleep better, feel better and wake up refreshed and ready for the day.
		Just put 3 spoons of Horlicks in a mug, add hot milk and relax and enjoy the creamy h
		Please Click here for important information on shipping your order during the holiday season.
	www.foodireland.com /irish_food_gift_store/522106.html (123 words)

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