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| | St. James Encyclopedia of Pop Culture: Adidas |
 | | Adolf Dassler took his nickname, Adi, and combined it with the first syllable of his last name to get "Adidas,;" with the accent on the last syllable. |
 | | When Adi Dassler died in 1978, his son Horst took over the company, but both men failed to recognize the threat posed by a small Oregon company named Nike. |
 | | When Horst Dassler died in 1987, Adidas spun further into financial misfortune, and would be bought and resold a number of times over the next few years. |
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