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| | Hot Topic |
 | | Today, his brainchild, Pomona, Calif.-based Hot Topic, is continuing with an aggressive expansion plan despite a less-than-hot showing during the holiday season. |
 | | The second method is to send his employees to concerts, clubs and shows, where they mingle and spot merchandise trends that Hot Topic can order and have in the stores before they are passe. |
 | | Setting trends often means Hot Topic offers merchandise no other store seems to want to carry: Marilyn Manson-inspired net gloves, studded dog collars, a line of clothes called Morbid Thread, and CDs and licensed products from bands such as Korn and Limp Bizkit. |
| www.apparelnews.net /Archive/031999/fashion/fashfeat.html (940 words) |
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