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| | HOW THE WEST WON - JAMAICAOBSERVER.COM (Site not responding. Last check: 2007-10-08) |
 | | West, who built his name as a producer, tweaking tunes for hip-hop superstars like Jay-Z, Common, Alicia Keys, Mos Def, and even pop princess Britney Spears, has been in the music industry for more than half his life, but always behind the controls at the studio, never behind the microphone. |
 | | Getting the formula right, just like working with beats, takes discipline and attention to detail, but West says part of his motivation comes from the fact that he has had to disprove the doubters of his lyrical prowess, and do so by outshining others in the industry. |
 | | But apart from investing his time heavily in his craft, West also consciously keeps his lyrics close to his experiences, even if that means rapping about personal pain or about subjects that mainstream hip-hop has ignored or shied away from. |
| www.jamaicaobserver.com /lifestyle/html/20040719T090000-0500_63051_OBS_HOW_THE_WEST_WON.asp (1080 words) |
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