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Hypermarket Chain |
 | | The specific features of a hypermarket are the wide range of goods offered, quality service, quality display of goods on the shelves and complex systems providing for customers’s loyalty. |
| | In the case of the hypermarket format a considerable part of the goods is delivered directly to the stores from the suppliers bypassing the distribution centre. |
| | Hypermarkets are active users of various sales promotion methods, they hold regular advertising campaigns, provide their customers with discount cards, etc. All this requires prompt and reliable record keeping and synchronisation of activities of each subdivision involved. |
| www.axaptaretail.com /eng/formats/hypermarkets (850 words) |
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