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| | IDC Australia Press Release : 4/04/2005 Portable MP3 Player Market to Double to 1.3m Units in 2005, Predicts ... (Site not responding. Last check: ) |
 | | IDC predicts the total number of unit shipments of portable MP3 players will reach 1.3 million by the end of 2005 and is forecasted to reach almost 2.4 million units by 2009." |
 | | IDC expects that Apple will continue to set the benchmark for the rest of the market and intensify the competition with vendors such as BenQ, Creative, JNC, iRiver, Olympus, Samsung and Sony who will constantly compare their offerings against Apple's. |
 | | Sony has a lot of strengths to build on in the portable audio market, not the least of which is historic leadership positions in consumer electronics and portable audio, a commitment to sleek industrial design, nation-wide channel relationships and brand recognition. |
| www.idc.com.au /press/detail.asp?releaseid=154 (461 words) |
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