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Topic: IDEO

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	ideo.com
		IDEO's three mini videos envisioning the future of Intel mobility platforms can now be seen on youtube.com.
		IDEO's work with Ritz-Carlton is called out in "Customer Service Champs," a rundown of the top 25 client-pleasing brands.
		IDEO's ongoing work with Acumen Fund around improving water quality in developing nations was addressed in a recent Acumen Fund blog entry.
	www.ideo.com /ideo.asp (1324 words)

	Encyclopedia: IDEO (Site not responding. Last check: 2007-09-27)
		IDEO was formed in 1990 by a merger of three established design firms: David Kelley Design (founded by David Kelley_(IDEO), who is also a professor at Stanford University), ID Two (founded by Britain's Bill Moggridge), and Matrix Product Design (founded by Mike Nuttall, also from Britain).
		IDEO's architects revealed that patients and family often became annoyed well before seeing a doctor because checking in was a nightmare and waiting rooms were uncomfortable.
		IDEO's cognitive psychologists pointed out that people, especially the young, the old, and immigrants, visit doctors with a parent or friend, but that second person is often not allowed to stay with the patient, leaving the afflicted alienated and anxious.
	www.nationmaster.com /encyclopedia/IDEO (973 words)

	Out of the Box
		Ideo has had a hand in everything from Prada's Manhattan store to the Palm V. Now it has put is unique consumer-research system on cards, so everyone can play along at home.
		Ideo's decision to share its techniques isn't quite as bold as, say, Colonel Sanders's disclosing his secret blend of herbs and spices might have been, but it comes close.
		Ideo would give subjects pagers and then contact them randomly throughout the day to ask what news and information is available to them at that moment and what they've encountered in the past five minutes.
	www.fastcompany.com /magazine/75/outofthebox.html (1275 words)

	Are You Looking in All the Wrong Places? - NEW IDEAS - design firm IDEO - how to uncover hidden breakthrough assets and ... (Site not responding. Last check: 2007-09-27)
		IDEO's organizational structure is flat and project-based; the people are smart and irreverent; their process includes frequent brainstorming and rapid prototyping; and the culture is always open and sharing.
		IDEO has also acquired links to a range of vendors, suppliers and manufacturers that are particularly innovative or easy to work with, to research scientists with deep knowledge of emerging materials, to product companies that are central to particular markets.
		IDEO has realized it is not just in the business of combining existing objects and ideas in novel ways, but also in the business of building communities around those recombinant innovations.
	www.darwinmag.com /read/080103/breakthrough.html (2142 words)

	Designed Chaos - An interview with David Kelley, founder and CEO of IDEO
		Kelley, the founder and CEO of IDEO, is a forty something man who serves as a tenured professor of engineering at Stanford University, while overseeing his seemingly unorganized company.
		Today, he and IDEO are a hotter property than ever, not just for the products they can develop, but for the corporate organization model that seems to inspire such richly creative people.
		IDEO's "swap" program allows workers to avoid burnout or boredom by switching jobs, locations and, in effect, lives with another employee.
	www.va-interactive.com /inbusiness/editorial/bizdev/articles/ideo.html (2433 words)

	Bringing Design to Software - Profile 8 - IDEO
		IDEO is considered distinctive for its ability to integrate the disparate cultures of engineering and design: It routinely combines creative innovation with pragmatic engineering and manufacturing.
		IDEO operates as a federation of small design offices with different styles, giving it the diversity to support the breadth of its design interests within a common approach to methodology.
		Observation at IDEO includes conventional methods such as focus groups, and also emphasizes the need not only to observe activities that are tied directly to the intended design, but also to get a broader view of what people do in related areas, what they are used to, and what matters to them.
	hci.stanford.edu /bds/8p-ideo.html (1163 words)

	DesignWritings
		An interesting article on IDEO talks about how they bring ideas and practices across the industries their clients span into their problem solving.
		Instead, IDEO's engineers and designers are engaged, every day, in designing new products, new environments, even new innovation strategies for their clients—and the firm's success depends on routinely surprising its clients with innovative solutions.
		For example, the bicycle manufacturer Specialized asked IDEO to design a new and different water bottle, and the project team came up with a spill-proof nozzle that didn't require opening and closing: Just squeeze the bottle and the nozzle pops open.
	www.emdezine.com /designwritings/archives/ideo_rocks.shtml (455 words)

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