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| | Death to Cool |
 | | But iRobot's founders had this dream: to place in every home robots that are cheap and task-specific and labor together with the unfussy coordination of Snow White's dwarves to clean your carpets, and perhaps in the future, wash your windows, mow your lawn, or mop your floors. |
 | | The shift iRobot had to make, from high-cost prototype design to every-penny-counts mass production, "is a hugely daunting transition," says Robert Bruner, executive director of the Batten Institute at University of Virginia's Darden Graduate School of Business. |
 | | The eclecticism of iRobot may have saved it from the fate of some Internet companies, which assumed the mere existence of their technology would somehow will a market into being. |
| www.inc.com /magazine/20030701/25642.html (3585 words) |
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