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| | DTG News: ITV4 to debut with live sport |
 | | Consumer goods giant Unilever has bought the entire first advertising break, continuing an historic tradition: Unilever's Gibbs SR toothpaste ad was the first seen on ITV's launch night 50 years ago last month. |
 | | As Brandrepublic.com reported, ITV4 has a separate identity from other channels in the ITV family, with a very different looking logo. |
 | | In July former ITV broadcasting chief Mick Desmond told ITV staff in an e-mail that ITV4 would be "an entertainment channel showcasing a mix of brand new US drama, top-end British drama, comedy, movies, sport, sci-fi and factual programming" and would "complement the programming on sister channels ITV1, 2 and 3". |
| www.dtg.org.uk /news/news.php?class=countries&subclass=193&id=1238 (226 words) |
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