| | Touch and go - Design - BMW's iDrive system Automotive Design & Production - Find Articles (Site not responding. Last check: ) |
 | | But when it recently unveiled its new flagship 7-Series it faced a chorus of criticism about certain aspects of the vehicle, ranging from the exterior styling to the instruction cards included for parking valets so they could learn the complex maneuver of, ah, parking it. |
 | | Key to the functionality is tactile feedback, which is said to allow people to gather information through the sense of touch, while simultaneously allowing them to focus on other tasks-like keeping their eyes on the road. |
 | | The feedback system has the capability of creating a wide array of tactile sensations, but BMW and Immersion chose to stick to familiar ones, lest people be overwhelmed and-ultimately-turned off. |
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