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| | Unisys Fraud Prevention Solutions: Identity Theft Prevention & Detection |
 | | However, identity fraud, which is making headlines nearly every day, has the potential to have a devastating impact on this trust, and with it, a bank’s reputation. |
 | | Although the hard-dollar losses attributed to identity theft fraud are significant, because identity fraud also has the capacity to undermine customer confidence in a bank’s brand, it’s critical that the front-line branch personnel accurately communicate the bank’s policies to customers. |
 | | According to this study, consumers who have experience with identity theft tend to be under age 34 (30%), with higher incomes (27% have incomes of $75,000 and over) and college educations (28%), and reside in metropolitan areas (21%). |
| www.unisys.com /financial/insights/insights__compendium/identity__theft__prevention__and__detection___d0___are__your__branch__banking__customers__at__risk.htm (1806 words) |
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