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| | Self-pres-conc-mgt |
 | | Managers are hired to coordinate and balance the competing forces that act on individuals, groups, markets, industries, cities, states, and more and more often, even nations. |
 | | Impression managers also resort to "altercasting": others--imposing roles and identities on other people that mesh with the identities that impression managers claim for themselves. |
 | | Definition of the situation: Whether or not impression management is part of their action, people who are interacting must achieve a shared agreement ("definition of the situation") about who they are, what their behaviors mean, and what actions are appropriate to their situation. |
| pubpages.unh.edu /~ckb/Self-pres-conc-mgt.html (904 words) |
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