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Topic: Individual branding

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Family branding

Brand management

Brand

Positioning (marketing)

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	Corporate Branding Services Brand Identity Guru Inc. Brand Strategy
		The kind of brand strength these companies enjoy takes a long time and a lot of work to establish, and there's a lot of brand research and tracking to maintain.
		Strength of a brand is a good indicator of the strength of a company and its financial value—many actually list their brands on their balance sheets.
		Brand Identity Guru Inc. is a specialist branding company.
	www.brandidentityguru.com /corporatebranding.htm (857 words)

	Brand - Wikipedia, the free encyclopedia
		Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.
		Brand equity measures the total value of the brand to the brand owner, and reflects the extent of brand franchise.
		Individual brand names naturally allow greater flexibility by permitting a variety of different products, of differing quality, to be sold without confusing the consumer's perception of what business the company is in or diluting higher quality products.
	en.wikipedia.org /wiki/Brand (2595 words)

	Individual branding - Wikipedia, the free encyclopedia
		Individual branding, also called multibranding, is the marketing strategy of giving each product in a product portfolio its own unique brand name.
		This is contrasted with family branding in which the products in a product line are given the same brand name.
		Additionally the term individual branding is used for keeping the brands of a company unchanged after a merger and acquisition.
	en.wikipedia.org /wiki/Individual_branding (137 words)

	outline12.htm
		Brand recognition exists when a customer is aware that a brand exists and views it as an alternative to purchase if his or her brand is unavailable or if the other available brands are unfamiliar to the customer.
		Brand preference is a stronger degree of brand loyalty, in which a customer definitely prefers one brand over competitive offerings and will purchase the brand if available, but will not go out of his or her way to find it.
		Individual branding policies may facilitate the use of market segmentation when a firm wishes to enter many segments of the same market; separate, unrelated names can be used with each brand aimed at a specific segment.
	www.lcsc.edu /mk301/outlin12.htm (3135 words)

	Branding!!!
		Branding provides the members of Phi Beta Sigma Fraternity with a lifetime reminder of what their brotherhood means to them.
		Branding is listed in the Purdue hazing brochure, which is published by the Dean of Students Office, as a form of hazing.
		The brand is heated on the stove and applied for three seconds on the left shoulder.
	gladstone.uoregon.edu /~pbs/newsite/brand.html (1048 words)

	Indian fast moving consumer goods (Site not responding. Last check: 2007-11-04)
		Successful brands generate strong cash flows, which enable the owner of the brand to reinvest a part of it in the form of aggressive advertisements/ promotions.
		Individual brand has its own identity and the corporate or common name is not used to promote its equity.
		Brand extensions may be used within product categories (In some products like shampoos, there can be natural variants such as shampoo for normal hair, dry hair or for specific problem solving like anti-dandruff).
	www.indiainfoline.com /fmcg/bran.html (959 words)

	Nation branding - SourceWatch
		Branding is also seen as crucial to many Central European countries that have realized that their timelines for acceptance into the European Union, and their ability to compete against their neighbors for investment, depend in part on how they are perceived by more developed European countries like France and Germany.
		While branding may be able to help a country improve its communication with the world, it won't work if the country sends out lies or hype, said Erich Joachimsthaler, chief executive of Vivaldi Partners, a four-year-old agency that specializes in branding.
		However, the most important recent understanding in nation brand architectures may be that in a networked world it's not just a big/rich country topic but a vital one to involve developing countries in.
	www.sourcewatch.org /index.php?title=Nation_branding (1233 words)

	brandchannel.com \| Professional service branding: waste of time or sound investment? \| brand comments \| brands \| ...
		Branding the company is a worthwhile endeavor and to the benefit of the firm name, employees and clients.
		Effective branding of an organization means that each member of the team understands the brand promise and carries out his or her responsibilities based on that promise.
		The firm's brand is extraordinarily important, and the firm's individuals literally are the brand.
	www.brandchannel.com /view_comments.asp?dc_id=45 (5903 words)

	brandchannel.com \| Viagra or Pfizer: How important is the corporate brand in pharmaceutical branding? \| brand comments ...
		Branding always works (let's be religious fanatics because it deserves being)..the fact that drugs patents sooner or later expire, it is actually a reason to build brand equity (how are you going to defend your "commodity drug" sales without a brand equity properly endorsed through the years?).
		Therefore the individual brand is known in the market, and as has been said will live and die as a brand.
		Brand names imbue their products with meaning which creates an emotional affinity so that the customer can decide whether a product feels right and is suitable for the particular purpose.
	www.brandchannel.com /view_comments.asp?dc_id=42 (8492 words)

	Is there such a thing as people branding? What is the process? \| MarketingProfs
		You can look it up in their archives (www.fastcompany.com) by searching on "brand you." The first feature was in August 2000, and the cover was a striking take-off of a box of Tide detergent.
		Their branding is manifested in the media projects they choose, the charities they help, and the publicity they allow around their leisure and provate lives.
		A brand image is the perception of a particular brand in the mind of a consumer.
	www.marketingprofs.com /ea/qst_question.asp?qstID=1996 (1209 words)

	fuel4arts: gas quarterly
		Clearly there are risks involved in branding you as an individual when you want to be able to evolve and not be limited by perceptions of your previous work.
		A brand needs to be flexible enough to stretch with you, to hold the inherent values of the kind of work you are interested in producing without prescribing or limiting your work.
		This 37 page study examines the nature of branding within the UK music industry and explores the extent to which brand development is encouraged and organised.
	www.fuel4arts.com /gas/?id=88 (1015 words)

	A history of the traceability of animals and animal products (Site not responding. Last check: 2007-11-04)
		Branding with a red-hot iron, with or without a written record of animal characteristics, was employed in most ancient civilisations.
		Individual indelible branding was used on other species over the following centuries, for example, on swans belonging to the Kings of England as early as the 13th Century.
		Branding for disease control purposes commenced later, prompted by the major epizootics (rinderpest, contagious bovine pleuropneumonia, glanders and rabies).
	www.oie.int /eng/publicat/RT/2002/A_R2026.htm (305 words)

	Epicentre, exmoor ponies in conservation, endangered species conservation grazing wild flowers butterflies (Site not responding. Last check: 2007-11-04)
		Hot branding of New Forest and other breeds is somewhat different in that the brand distinguishes the pony as belonging to a particular owner not necessarily with an individual herd book number.
		I do not subscribe to the notion that animals should be subjected to hot branding to compensate for incompetent stockmanship or to satisfy tradition, nor that breeders not branding should be obliged to carry out expensive procedures regarded as unnecessary with a branding system which is comparatively useless for individual identification.
		Yet at a branding in October 2000 my advice was deliberately ignored and great show was made of rubbing udder cream over fresh brands, covering the lesion not only with the cream but with dandruff, skin debris and dirt.
	users.quista.net /epic/issue4/branding.htm (918 words)

	Approaches to Branding - Managing Products Tutorial From KnowThis.com
		The chief advantage of this approach is it allows brands to stand on their own thus lessening threats that may occur to other brands marketed by the company.
		For instance, if another company brand receives negative publicity this news is less likely to rub off on the company’s other brands that carry their own unique names.
		Additionally, as noted with individual branding, with family branding any negative publicity that may occur for one product within a brand could spread to all other products that share the same name.
	www.knowthis.com /tutorials/principles-of-marketing/managing-products/4.htm (780 words)

	IQLogo - Family branding
		Family branding is a marketing strategy that involves selling several related products under one brand name.
		It is contrasted with individual branding in which each product in a portfolio is given a unique identity and brand name.
		Family branding imposes on the brand owner a greater burden to maintain consistent quality and brand equity.
	www.iqlogo.com /library/family-branding.htm (179 words)

	Harness the power of branding- The Times of India (Site not responding. Last check: 2007-11-04)
		Commonly used together with marketing, branding is actually a distinct concept, which if used effectively eliminates the need for costly marketing and promotional drives.
		Branding is a slow process, designed to entrench you strongly in your customerâs mindspace.
		One way to approach the issue of branding is to ask: âWhat makes me different from all the other real estate agents in the market?â It may be your personality, your commitment, your passions, your sense of purposeall those traits that make you unique and different.
	timesofindia.indiatimes.com /articleshow/1076248.cms (667 words)

	CHAPTER 13
		b) A brand helps a buyer evaluate the quality of products, especially when the person lacks the ability to judge a product’s characteristics; that is, a brand may symbolize a certain quality level to a purchaser, and the person in turn lets that perception of quality represent the quality of the item.
		A customer definitely prefers one brand over competitive offerings and will purchase the brand if available, but will not go out of his or her way to find it.
		(2) Individual branding policies may facilitate the use of market segmentation when a firm wishes to enter many segments of the same market; separate, unrelated names can be used with each brand aimed at a specific segment.
	www.csustan.edu /market/williams/3410-13.htm (3124 words)

	Equibrand: Hoof Branding Irons
		The branding irons can be supplied with the digits of the postcode in two sizes, 9 or 12mm.
		The smaller 9mm size is usually used for branding donkeys and small ponies, or where a customer has a mixture of horses and ponies.
		We can supply forge heated individual branding irons with the die engraved to depict a digit or group of digits or a design to be used to brand a number of different materials.
	www.equibrand.co.uk /hoofbrands.html (468 words)

	TheManageMentor - Marketing - Group Branding Strategies
		An Individual brand has its own identity and the corporate or common name is not used to promote its equity.
		For instance, Hindustan Lever follows individual branding strategy and has several brands in the same category such as Lux, Liril, and Rexona soaps.
		In case of an Umbrella brand, the corporate or a common name is used to promote its equity.
	www.themanagementor.com /enlightenmentorareas/mrkt/Bps/Group.htm (232 words)

	Corporate Branding Strategy, Marketing Branding, Individual Product Branding
		a unique branding strategy workshop for companies seeking to better define and differentiate their business in the marketplace.
		It is led by the Idea Grove, a strategic communications boutique based in Dallas.
		The Idea Grove has conducted corporate branding strategy and individual product branding workshops for a broad range of clients.
	www.ideagrove.com /brandingstrategy.html (226 words)

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