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| | TIME.com: New Kind of Sense -- Aug. 11, 1941 -- Page 1 (Site not responding. Last check: 2007-10-10) |
 | | All disciples of Count Alfred Korzybski (founder of general semantics), all men who had applied general semantics to their various callings, they included professors, students, lawyers, doctors, psychiatrists, dentists, newspapermen, a musician, a movie producer. |
 | | General semantics is not to be confused with semantics, the science of meanings, whose chief exponent is Harvard's Professor Ivor Armstrong Richards, and chief application, Basic English. |
 | | At his Institute of General Semantics in Chicago, which he founded three years ago (TIME, Nov. 21, 1938), one of Korzybski's favorite lecture stunts is to summon a girl student to the platform, call her names, slap her face. |
| www.time.com /time/magazine/article/0,9171,765903,00.html (487 words) |
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