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Topic: Internal marketing

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	Marketing - Wikipedia, the free encyclopedia
		Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".
		Marketing theory and practice is justified on the belief that customers use a product/service because they have a need, or because a product/service has a perceived benefit.
		Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics.
	en.wikipedia.org /wiki/Marketing (2158 words)

	White Papers, Product Information and Research Reports on marketing, ... (Site not responding. Last check: 2007-10-19)
		A survey of the nation's leading technology Chief Marketing Officers reveals that the measurement of marketing performance and marketing's return on investment is a high priority.
		Today's top marketing executives admit that their group's performance is not up to par, and that's causing a lack of influence and credibility within the corporate hierarchy.
		As the external and internal forces that effect data center management continue to become more and more drastic, the technologies that are designed to mediate these changes must become more and more intuitive and intelligent.
	www.bitpipe.com /data/search?cp=bpres&cr=bpres&qg=VENDOR&qt=marketing+... (1166 words)

	Marketing: Sources: information and libraries
		Marketing treasures is an online newsletter about marketing library services, which from Winter 1999 was offered free by Chris Olson.There are also some relevant presentations and articles on the Chris Olson site.
		Orava, H. Marketing is an attitude of mind.
		See the list of Market research books and examples and also the presentations on the page from the IFLA Management and marketing Section preconferences on Using market research to improve customer satisfaction.
	dis.shef.ac.uk /sheila/marketing/sources.htm (1576 words)

	Practice Development Counsel
		THE RAINMAKING MACHINE: Marketing, Planning, Strategies, and Management for Law Firms, by Phyllis Weiss Haserot (Thomson/West) was reviewed: "An Encyclopedia of Marketing Gets Updated", in Practice Development for Solos and Small Firms, October, 2000.
		She was also a panelist on "Ask the Marketing Expert" on May 3, 2006.
		Building Your Influence Quotient (IQ)" was the topic of a workshop Phyllis led on October 14th for the Legal Marketing Association Bay Area chapter in San Francisco.
	www.pdcounsel.com /new.html (1720 words)

	Douglas County: About Us (Site not responding. Last check: 2007-10-19)
		Douglas County's strategic location as the western gateway to Atlanta, and its proximity and ease of access to Atlanta's Hartsfield International Airport make it "Atlanta's West, Atlanta's Best", and this theme is used to market the County for economic development.
		"Celebrate Douglas County" is the internal marketing theme that highlights the many reasons that County residents have to celebrate living here.
		Sweetwater Creek State Conservation Park is Georgia's third-most visited State Park and offers picnic shelters, fishing docks, a bait shop, boat rentals, 9 miles of walking trails, and the 215-acre Sparks Reservoir.
	www.co.douglas.ga.us /about/index.html (962 words)

	Contentious » 2004 » October
		TOP OF THIS LIST: Coca-Cola Internal Marketing Blog Leaks Out, MicroPersuasion, Oct. 8.
		Steve Rubel caught an amusing gaffe – apparently Coca-Cola’s marketers didn’t realize the blog they created was public.
		Online pornographers, sleazy marketers, and other creators of “para-sites” thrive on grabbing domains that already attract traffic – whether residual or accidental.
	www.contentious.com /archives/2004/10 (3970 words)

	Chicago Online Marketing, Advertising and Website Design : Tribesoft
		Chicago Online Marketing, Advertising and Website Design : Tribesoft
		Tribesoft Signs with United Stationers to Produce Internal Marketing Awareness Campaign
		Tribesoft Teams with Chicago Gateway Green to Produce Marketing Materials for Green Tie Ball XI Tribesoft Forges Dynamic New Store for Chicago Fire
	www.tribesoft.com /news/index.asp?sYear=2001 (336 words)

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