| | Finding the Right International Master Franchise Partner - April 2005 - Franchising World - Franchising World - ... (Site not responding. Last check: 2007-11-07) |
 | | Master franchisees, who have the right to grant franchises to unit franchisees in their territory and, usually, to open franchised units themselves, become the brand’s alter ego. |
 | | When the franchisee being sought is a master franchisee who will be granted the exclusive right to exploit a franchise system in an entire country or a large portion of it, the consequences of the franchise selection process escalate. |
 | | He is the author of “Master Franchising: Selecting, Negotiating and Operating a Master Franchise,” (Commerce Clearing House 1999), leader of the Master Franchising Symposium at the International Franchise Expos, and the moderator of IFA’s GoGlobal Community. |
| www.franchise.org /article.asp?article=1067&paper=91&cat=243 (1658 words) |