| |
| | ISMA Forms Content Advisory Board |
 | | The new board's purpose, according to ISMA, will be to address pertinent issues facing the content owner community, which includes the protection of digital content and rights management and safeguarding equity and shareholder value. |
 | | ISMA, a non-profit corporation founded by Cisco Systems (Quote, Chart), Apple Computer (Quote, Chart), IBM (Quote, Chart), Kasenna, Philips Electronics (Quote, Chart), and Sun Microsystems (Quote, Chart) is an industry alliance dedicated to the adoption of a universal, open standard for streaming media over Internet Protocol (IP) networks. |
 | | ISMA also recently issued new membership initiatives aimed at making the alliance more accessible to educational organizations, non-profits, and startups. |
| siliconvalley.internet.com /news/print.php/1730891 (382 words) |
|