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| | NMEDIAC : Althusser, Ideology, and Theoretical Foundations: Theory and Communication |
 | | Althusser's theories of ideology and interpellation may be readily applied to the study of mass communication, in the context of perpetuation of hegemonic ideology via the mass media. |
 | | The systematic process of interpellation, in the context of the conveyance of hegemonic ideology through media messages, and the hegemonic maintenance of power and the "status quo," in the context of mass media ISAs, is a strategy worth exploring further, both through the examination of contemporary issues and application to research in the field. |
 | | Those that are successfully hailed as consumers, are interpellated to this new patient role, and with multiple successful hailings, may perceive their relationship with providers in a much different light. |
| www.ibiblio.org /nmediac/winter2004/gray.html (6112 words) |
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