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| | Talk Radio Article |
 | | Assuming that the attraction process is similar across contexts of interaction (Berscheid, 1985), researchers have identified two antecedents of interpersonal attraction: experiencing rewarding reinforcement and attitude similarity (e.g., Berscheid and Walster, 1978; Burleson and Denton, 1992; Byrne, 1971, 1992; Duck, 1994; Lott and Lott, 1974; Monsour, 1994). |
 | | Responsiveness is important to attraction (Davis and Perkowitz, 1979), and receptivity is a positive reinforcer of relationships (Wheeless, Frymier, and Thompson, 1992). |
 | | Similar to indirect interpersonal influence that happens everyday in face-to-face interaction (Duck and Pond, 1989; Duck, Rutt, Hurst, and Strejc, 1991), talk on the radio contributes to a world view that is continuously supported, challenged, and reinterpreted by hosts, callers, and listeners. |
| www.cwru.edu /artsci/cosi/faculty/step/TalkRadioArticle.htm (6526 words) |
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