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Poynter Online - Chip On Your Shoulder |
 | | The inverted pyramid puts the most newsworthy information at the top, and then the remaining information follows in order of importance, with the least important at the bottom. |
 | | The inverted pyramid, or at least its most substantial element "the summary lead," is used widely and is one of the most recognizable shapes in communications today. |
 | | Critics of the inverted pyramid say it's outdated, unnatural, boring, artless, and a factor in the declining readership that newspapers have been grappling with for decades. |
| www.poynter.org /column.asp?id=52&aid=38693 (1034 words) |
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