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| | Aluminum beer bottle puts charge in Iron City (Site not responding. Last check: 2007-10-13) |
 | | So do her students, who are typical beer drinkers and were academically overwhelmed when Proctor used Pittsburgh Brewing's new aluminum Iron City beer bottle as classroom Exhibit A. "In packaging, the technical term for that is the 'Wow!' factor. |
 | | Over the 10-year period ended 2003, beer consumption increased 6 percent compared with a 14 percent increase in distilled spirits consumption and a 34 percent increase in wine consumption, according to the Adams Beverage Group, a Norwalk, Conn., research firm. |
 | | Iron City should capitalize on the bottle's unique appeal while it lasts, Proctor says. |
| www.post-gazette.com /pg/05023/446725.stm (950 words) |
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