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	Bratz steals some of Barbie's spotlight, market share - 08/06/05 (Site not responding. Last check: 2007-09-10)
		Isaac Larian shows a Bratz Rock Angelz doll, the debut of which is MGA Entertainment's biggest launch.
		For Larian, 51, the numbers are sweet vindication, given the skepticism of some in the industry who wonder whether he can continue to thrive as a largely one-brand man.
		Larian might be said to have a passion for bashin' -- he rarely passes up a chance to provoke Mattel.
	www.detnews.com /2005/business/0508/06/biz-271177.htm (1338 words)

	NWAnews.com :: Northwest Arkansas' News Source
		Larian says Bratz doll sales contribute about 65 percent to the company’s total revenue, although analysts speculate that the portion is closer to 80 percent.
		Larian says it was young girls who first asked for many of the initial consumer products from Bratz.
		Isaac Levy, MGA’s general manager of consumer electronics, recalls the early lesson he got in how MGA is rethinking consumer products when he joined the company in May. In a brainstorming session, Levy displayed everyday consumer-electronics items like CD players, digital cameras and telephones.
	www.nwanews.com /adg/Business/96589/print (872 words)

	Bratz World Bratz Dolls
		Isaac Larian's divaesque dolls are the latest in a line of toy entertainers.
		Isaac Larian was running a company that imported and distributed electronic gizmos six years ago when a buyer from Wal-Mart told him the retail chain was eager to find a fashion doll that could compete with Mattel's Barbie.
		Larian's 10-inch knockouts with bee-stung lips, thigh-length hair and removable feet have continued to be a top seller among their core demographic: girls ages 7-11.
	bratz-world.diaryland.com /bratzbrand.html (1275 words)

	THE IRANIAN: Iranian of the day
		The Bratz were created by Isaac Larian, an Iranian Jew described in the toy industry as "a charismatic entrepreneur".
		Larian came to America to become a structural engineer in 1971 but instead he founded MGA, now the biggest privately owned toy company in the world.
		Larian's seven-year-old daughter Yasmin (now immortalised as a doll) liked the drawing.
	www.iranian.com /PhotoDay/2004/October/il.html (132 words)

	Bratz World Bratz Dolls
		Within six months, she had brought Larian her idea: a fashion doll specifically targeting the seven to ten-year-olds whom Mattel was failing to reach.
		In a darkened room in the San Fernando Valley, halfway between Van Nuys and Hollywood, Isaac Larian is staring intensely through a one-way mirror while distractedly picking at a plate of raw vegetables.
		Besides, Isaac Larian is smart enough to see the PR benefits of a little controversy.
	bratz-world.diaryland.com /valleydolls.html (3314 words)

	Plastics News China - Printer-friendly version
		Since Bratz dolls were introduced in 2001, Larian said, MGA has sold more than 120 million of the dolls, with their huge eyes, pouty lips and funky clothing.
		Larian said he will beef up Little Tikes by adding educational toys, dolls, radio-controlled cars and construction products, although “it’s not going to happen overnight.” The expanded line could come in 2008, he said.
		Larian emigrated from Iran to Los Angeles in 1971 at age 17 with $750 (6,000 yuan) in his pocket.
	www.plasticsnews.com /china/english/printer_en.html?id=1158353656 (853 words)

	Meet the Bratz - www.smh.com.au
		These are not the kind of questions that worry Larian, 49, who cannot disguise his enthusiasm for the dolls that have made him a billionaire.
		Larian is horrified: "This is not to do with sex, believe me. And it will not be as long as I am in control of my company.
		Larian may have the market bending before him these days, but it was not always so.
	www.smh.com.au /articles/2003/12/25/1072308628624.html (1426 words)

	ZoomInfo Web Summary: Isaac Larian
		Larian brokered a deal with NintendoÃ' that made the Company the first official distributor of NintendoÃ' handheld LCD games in the United States.
		Larian has since assembled a skilled and experienced management team that has transformed MGA into one of the leading family entertainment companies in the United States, with $800 million of projected sales for the year ended December 2003.
		Isaac Larian, CEO of MGA Entertainment in Van Nuys, which makes the popular Bratz dolls, said he prefers ratings that are consumer-driven.
	www.zoominfo.com /Search/PersonDetail.aspx?PersonID=47822369 (485 words)

	Speaker Biographies
		Larian founded MGA Entertainment under the name Surprise Gift Wagon, an importer and distributor of brand name consumer electronics products in 1979.
		Larian has since assembled a skilled and experienced management team that has transformed MGA into one of the leading family entertainment companies in the
		Larian oversees all divisions of the Company, including product development, sales, marketing, overseas operations, production and distribution, and is a major contributor to the development of new products and the vision behind MGA.
	www.licensingshow.com /licensingshow/v42/conference/speaker_bio.cvn?profileID=3147 (226 words)

	Lansing State Journal (Site not responding. Last check: 2007-09-10)
		Challengers: Isaac Larian, chief executive officer of MGA Entertainment in Los Angeles, poses Nov. 11 with dolls from the Bratz collection.
		Isaac Larian, president and CEO of Bratz' maker, MGA Entertainment, bluntly refers to My Scene Barbie as "a cheap knockoff" of Bratz.
		Its most recent dramatic makeover was in 2000, when Barbie's face paint became lighter, her hair straighter and hips wider.
	www.lsj.com /news/business/p_021123dolls7c.html (622 words)

	Hair-Pulling In The Dollhouse
		Isaac Larian, founder of toymaker MGA Entertainment Inc. and father, so to speak, of the fabulously successful Bratz dolls, never passes up an opportunity to mock, provoke, or otherwise try to annoy his main rival: Mattel Inc. (MAT), maker of Barbie dolls.
		Larian also filed a suit against Nordstrom Inc., (JWN) claiming it sold unlicensed Bratz shoes.
		Larian and his brother, Farhad, are even engaged in a dispute over the price Farhad received for his stake in MGA.
	www.businessweek.com /magazine/content/05_18/b3931096.htm (1052 words)

	Beacon Journal \| 12/10/2006 \| Little Tikes ready to cast new mold (Site not responding. Last check: 2007-09-10)
		Larian said he plans to double the business Little Tikes does in the next two years with both smaller and bigger toys.
		Larian said the ball is in the court of officials with the city, state and FirstEnergy.
		Larian also said he did not have plans to transfer employees from California to Hudson.
	www.ohio.com /mld/ohio/2006/12/10/business/16201912.htm (1564 words)

	Yasmin (Bratz character) - Wikipedia, the free encyclopedia
		In Pretty n' Punk she appears in darker tan skin tone, and in Spring Break, she features in lighter tan skin tones.
		Her name has been taken by Jasmin Larian, the daughter of the CEO of MGA Entertainment, Isaac Larian.
		NOTE: Yasmin will appear in almost every Bratz collection, since she is named after Jasmin Larian, the daughter of Isaac Larian, the CEO of MGA Entertainment.
	en.wikipedia.org /wiki/Yasmin_(Bratz_character) (285 words)

	Plastics News - Opinion
		Most people, outside of the toy industry, have never heard of the company or its founder, Isaac Larian — not until you say the words “Bratz doll.” The sassily dressed dolls with the big, round eyes and cartoonish features have challenged Mattel Inc.’s Barbie.
		Larian clearly is a “toy-guy,” not a bean-counter.
		But Isaac Larian and Tom Murdough appear to share key traits — most importantly, a love of toys and a spirit of innovation.
	www.plasticsnews.com /subscriber/opinion2.phtml?cat=5&id=1158351960 (525 words)

	Barbie vs. Bratz: Which Doll Will Win? - Newsweek Business - MSNBC.com (Site not responding. Last check: 2007-09-10)
		Some $2 billion of Bratz are sold worldwide at retail each year, says Isaac Larian, CEO of closely held MGA Entertainment of Van Nuys, Calif., which makes the doll.
		Larian says he expects a "double digit" sales jump this Christmas as compared with a year ago; that's on top of a 3 percent domestic increase for the year-to-date through October.
		Mattel claims it actually owns the rights to Bratz, and that the doll was conceived by one of its former designers when he was still working for the company.
	www.msnbc.msn.com /id/16010018/wid/11915829/site/newsweek (522 words)

	[No title]
		Larian said MGA was in discussions with 7-Eleven Inc. (SE.N: Quote, Profile, Research) about selling some of its toys.
		He added that 7-Eleven has been receptive to the possibility of stocking additional MGA items and that the company was in talks with supermarket chains and RadioShack Corp. (RSH.N: Quote, Profile, Research), the No. 3 U.S. electronics retailer.
		Larian also said the company expected to capitalize on the growing demand from retailers for private-label toys.
	today.reuters.com /summit/summitarticle.aspx?type=summitNews&summit=RetailSummit05&storyid=2005-09-26T235959Z_01_MOR671055_RTRUKOC_0_US-RETAIL-SUMMIT-MGAENTERTAINMENT.xml (460 words)

	Doll Wars: Mattel’s Flavas Take on Bratz in a Battle for Tween Girls’ Dollars -- ToyDirectory.com, Inc. ...
		Isaac Larian, CEO of MGA Entertainment, has similar concerns.
		I don't think the majority of kids ages 6 to 12 aspire to be what Flavas are portraying, nor would this sit well with the majority of parents.”
		Regarding the possibility of the Flavas eroding Bratz’ market share, Larian is equally confident.
	www.toydirectory.com /consumer/articles/flavas_aug2003.asp (496 words)

	uticaOD.com :: The meeting place and marketplace of the Mohawk Valley (Site not responding. Last check: 2007-09-10)
		They're signed up for more projects, spinoffs and promotions than any flesh-and-blood babe could handle, and the man behind the craze, Isaac Larian, is destined to become a bazillionaire.
		Larian doesn't have to divide the fortune with his sassy little moneymakers or worry about them making diva-esque demands.
		Bratz dolls, the creation of Isaac Larian, are branching out.
	www.uticaod.com /archive/2005/08/31/lifestyles/3166.html (278 words)

	MİLLİYET İNTERNET - CUMARTESİ
		MGA Entertainment'ın kurucusu Isaac Larian oyuncak bebek piyasasında bir devrim yarattıklarına inanıyor.
		Doğru zamanı yakalamak için projesi hazır olmasına rağmen bir yıl bekleyen Larian "Bratz artık Barbie'yle oynamak istemeyen küçük kızları tekrar piyasaya çekecek.
		Larian bebeklerin farklı ırklardan olmalarının uluslararası satışta büyük önem taşıdığını düşünüyor.
	www.milliyet.com.tr /2004/01/03/cumartesi/cum08.html (272 words)

	Bratz firm thinking preschool (Site not responding. Last check: 2007-09-10)
		MGA President Isaac Larian said Little Tikes has a strong brand name that has not been properly exploited.
		Larian said MGA would bring Little Tikes’ product development, marketing and some sales operations to Los Angeles.
		Although final decisions have not been made about Little Tikes’ 500 employees, Larian said MGA would retain the company’s Ohio headquarters, as well as most of its worldwide factories.
	www.fortwayne.com /mld/journalgazette/business/15539261.htm?template=contentModules/printstory.jsp (394 words)

	Bratz Heaven
		That investment has paid off in so many ways, and I have tremendous respect for MGA Entertainment and its President and CEO Isaac Larian for having manufactured this wonderful product that has simply changed my life and the lives of everyone they have sold it to.
		Larian appreciates the hard work I put forth in constructing Bratz Heaven and does not come down hard on me and "curb overzealous fans" for using the contents of their Bratz property to construct this website for all of you!
		The "Larian Center For Performing Arts & Sciences" is named after Isaac Larian, and "Kaufman Square" is named after the company's Executive Vice President of Worldwide Licensing, Sidney A. Kaufman).
	www.bratzheaven.com /bratzheaven/miscellaneous/FAQ/FAQ-page02.html (1506 words)

	USATODAY.com - Toy makers hitch stars to iPod craze (Site not responding. Last check: 2007-09-10)
		Why not join them?" said Isaac Larian, chief executive of MGA Entertainment Inc., which has a chair under its popular Bratz brand that serves as an iPod speaker.
		Some toy executives, acknowledging a plethora of toys linked to the iPod, said they made sure they carefully chose their offerings, which are generally in the $20 to $40 range.
		In addition to the Bratz chair, MGA is coming out with palm-sized Petz — a rabbit, pig, frog, and cat — that can be hooked to an iPod and respond to the music by moving and lighting up.
	www.usatoday.com /tech/products/2006-02-13-ipod-tunes_x.htm (816 words)

	USATODAY.com - Barbie gets hipper, trendier to fight the competition (Site not responding. Last check: 2007-09-10)
		A new kind of Barbie doll has hit the stores, one with platform shoes, low-rise jeans, heavier makeup and an exposed navel.
		Isaac Larian, chief executive of MGA Entertainment, has a winner with the fashion dolls from the Bratz collection.
		A video is due out next year, and the company is also negotiating with film studios to produce a live action movie based on the Bratz characters, Larian said.
	www.usatoday.com /money/industries/manufacturing/2002-11-22-fashion-dolls_x.htm (715 words)

	Hair-Pulling In The Dollhouse
		Larian threw another stone at Barbie's Dream House on Apr. 13.
		Larian, who refuses to release financial information on his private company, will say only that sales increased 7% last year, far less than MGA's earlier triple-digit growth.
		These days Larian is taking Bratz everywhere Barbie is. MGA has some 350 licensees, making everything from Bratz Stylin' Cosmetix to Bratz Sporty Flair Bedding.
	yahoo.businessweek.com /magazine/content/05_18/b3931096.htm (1052 words)

	Investor's Business Daily: Breaking News
		MGA Entertainment's chief executive, Isaac Larian, told MarketWatch in an interview Wednesday that he's been in talks with Morgan Stanley, J.P. Morgan, UBS and Bear Stearns about an initial offering of stock and will "use one or a combination of them" if the company decides to go public.
		In addition to its Bratz dolls, MGA Entertainment also makes video games and produces a TV show centered on the Bratz doll, known for its trendy clothing; smooth, styleable hair; and large, pouty lips.
		Larian said he's looking to raise money to expand the company's movie-making capabilities and possibly make acquisitions.
	www.investors.com /breakingnews.asp?journalid=34729756&brk=1 (742 words)

	www.theage.com.au - Barbie rocks the doll house with blitz on Bratz (Site not responding. Last check: 2007-09-10)
		Mattel says it owns the rights to Bratz, because they were conceived by one of its own designers who then defected to MGA in 2000.
		It is suing the designer and has now expanded its complaint to include MGA and its chief executive, Isaac Larian, accusing them of copyright infringement, misappropriation of trade secrets and racketeering.
		Mr Larian said: "It's more than sour grapes, it's an absolute pure act of desperation.
	www.theage.com.au /text/articles/2006/12/11/1165685616253.html (471 words)

	Bratz Beat Barbie - Weekly News for November 12th - November 19th, 2004
		Great Britain’s view of 40-something Barbie reflects the worldwide trend of “in with the new and out with the old.” Multi-ethnic Bratz are full of attitude and are so stylish that Barbie is green with envy.
		Isaac Larian is the creator of the two-year-old doll--a toy that so many will desire this Christmas.
		According to studies, dolls always dominate the girl sector and this year, Robosapien, an all-dancing, karate-kicking robot, will be popular with boys in Great Britain.
	www.kidsnewsroom.org /newsissues/111204/index.asp?page=Music2 (206 words)

	Barbie, Beware - CBS News
		Isaac Larian, founder of MGA Entertainment, which makes Bratz dolls, had just 50 employees four years ago.
		Larian points to Mattel's new "My Scene" dolls, claiming that they have similar eyes to the Bratz dolls.
		So Larian has taken the world's largest toy company to court.
	www.cbsnews.com /stories/2005/10/06/eveningnews/main924361.shtml (537 words)

	Bratz Heaven
		Yasmin will always be in every Bratz doll collection that MGA Entertainment releases, since she is named after Jasmin Larian, the daughter of the company's President and CEO Isaac Larian.
		Cameron will always be in every Bratz Boyz doll collection, since he is named after Isaac Larian's son Cameron.
		This Bratz Doll Collections Archive will continually be revised as new collections are introduced, so check what's new on Bratz Heaven for any updates.
	www.bratzheaven.com /bratzheaven/collections.html (192 words)

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