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| | Ivory Soap, age 125, gets major makeover |
 | | P&G Ivory Aloe, which is a light green color and contains aloe, will roll off the line at the Ivorydale plant in St. Bernard, several days before the 125th anniversary of the revered brand. |
 | | Most have thought the discovery that Ivory floats had been an accident, but P&G's newly released corporate history questions that theory, noting that it was "scrambling" for products to replace the declining candle business. |
 | | The new Ivory Aloe line, which will start shipping to stores this week, "is really the first major change to the base line in its history," P&G spokesman Brent Miller said. |
| www.enquirer.com /editions/2004/06/22/biz_biz1pg1ivory.html (287 words) |
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