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| | Tornado Insider - News - Ixquick: a Metaengine Searching for Revenues (Site not responding. Last check: 2007-11-02) |
 | | Ixquick was invented by an American student, and taken over in September 2000 by the Dutch group Surfboard Holding, through the acquisition, for just under $10 million, of the US company Startpage.com. |
 | | Not by chance, Ixquick’s business model follows that of Google, the most successful search engine on the web, which attains at least half of its revenues, estimated at around $50 million in 2002, from advertising. |
 | | But the Google’s success in online advertising is owed to a controversial system: advertisers are allowed to place their products at the top of the search results, simply by acquiring a series of key words which they link to the name of their company, at a price varying between $0.15 and 0.8. |
| www.tornado-insider.com /news/Article.asp?id=11660 (432 words) |
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