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	Jack Trout
		Jack Trout is president of Trout and Partners, one of the most prestigious marketing firms with headquarters in Greenwich, Connecticut, USA and offices in 13 countries.
		Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world.
		Jack Trout closed the circle with the sequel to Positioning in 1995.
	www.goodmanspeakersbureau.com /biographies/trout_jack.htm (506 words)

	Amazon.ca: The New Positioning: Books: Jack Trout (Site not responding. Last check: 2007-10-26)
		Trout emphasizes the enormous amount of information and number of choices facing people and the consequent need for simplicity of message, and a clear position in the minds of consumers.
		Jack Trout (assisted by Steve Rifkin) emphasizes that the human mind is limited, hates confusion and easily loses focus.
		Trout is, in effect, failing to take his own very good advice: He is engaging in a sort of "line extension" that will ultimately dilute his credibility with regard to anything else he ever writes.
	www.amazon.ca /New-Positioning-Jack-Trout/dp/1559351934 (1169 words)

	Jack Trout: Home
		This is the consulting firm founded by Jack Trout, who is recognized as the world's foremost marketing strategist.
		He is responsible for the freshest ideas in marketing in the last twenty years and his concept of Positioning has become the world's #1 business strategy.
		Trout has created an international network of consultant boutiques which offer preeminent skills and hands-on experience in the implementation of Positioning strategies.
	www.troutandpartners.com (96 words)

	Amazon.de: Differentiate or Die: Survival in Our Era of Killer Competition: English Books: Jack Trout,Steve Rivkin (Site not responding. Last check: 2007-10-26)
		Trout is contentious, provocative and almost certainly right in everything he says about the need for differentiation to lie at the heart of corporate strategy.
		Trout zeigt auf, welche Positionierungen funktionieren können und welche nicht, zudem erklärt er, welche Vorgehensweisen sich bewähren.
		Jack Trout is an excellent writer and has important insights about the importance of differentiation.
	www.amazon.de /Differentiate-Die-Jack-Trout/dp/0471357642 (1349 words)

	Keynote Speakers Inc. Jack Trout: Jack Trout is recognized as one of the world’ (Site not responding. Last check: 2007-10-26)
		As president of Trout & Partners Ltd., one of the most prestigious marketing firms with headquarters in Greenwich, Connecticut, and offices in 13 countries, Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world.
		Jack Trout is the acclaimed author or co-author of marketing classics published in many languages, including Positioning: The Battle for Your Mind, Marketing Warfare, The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands, Big Trouble, A Genie’s Wisdom, and his latest, Trout on Strategy.
		Jack Trout details ways to separate from the competition, and draws on case studies from successful businesses all over the world, looking at the lessons learned from the mistakes of many of America’s former icons: Xerox, AT&T, Levi’s, and others.
	www.keynotespeakers.com /speaker_detail.asp?id=1305 (619 words)

	The Power of Simplicity by Jack Trout and Steve Rivkin
		Trout and Rivkin propose that the best way to fight increasing complexity is to embrace the mantra of simplicity in our everyday lives.
		Noted business strategist, Jack Trout, and communications consultant, Steve Rivkin, are at their scathing best as they carefully rip apart the complex business practices of businesses the world over.
		Trout’s solution for over riding complexities of strategy is, you guessed it, “Differentiate!” If you are already familiar with these propositions, the book has little new to offer.
	www.chillibreeze.com /articles/power-of-simplicity.asp (976 words)

	Jack Trout Interview - Jack Trout discusses marketing in the consulting business
		With his 1981 classic book, Positioning, Jack Trout and coauthor Al Ries changed the language and practice of marketing strategy.
		Trout's latest book, Trout on Strategy, expands on and integrates many of the key ideas from his earlier work in an easy-to-read format.
		Trout: Consultants tend to spend a lot of their marketing time and money discussing their complex case studies, qualifications and methodologies when they should be working harder to position, in the minds of their clients and prospects, how they are differentiated from competitors.
	www.managementconsultingnews.com /interviews/trout_interview.php (1074 words)

	Adrants » Jack Trout Lends Perspective to Word of Mouth
		Writing in Forbes, the legendary Jack Trout pokes a hole in the word of mouth bubble claiming its nothing new and in early days basically accomplished the same thing by tapping "early adapters" with traditional marketing to get them to talk up a product.
		The current concern Trout and others have with this new form of marketing has is very similar to the concerns many had and still have about the web and email as marketing channels.
		Trout, who is a proven marketing expert, he's kind of missing the point.
	www.adrants.com /2006/03/jack-trout-lends-perspective-to-word-of-m.php (892 words)

	Speakers Platform Speakers Bureau: Jack Trout, Speaker On: Marketing, Business, Strategic Planning, Management
		Jack Trout is the acclaimed author of many marketing classics published in many languages: Positioning: The Battle for Your Mind, Marketing Warfare, The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands.
		Recognized as one of the world’s foremost marketing strategists, Trout is the originator of Positioning and other important concepts in marketing strategy.
		Jack Trout has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.
	www.speaking.com /speakers/jacktrout.html (257 words)

	Amazon.fr : Jack Trout on Strategy: Livres en anglais: Jack Trout (Site not responding. Last check: 2007-10-26)
		Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.
		Trout's experience covers many years and many companies, in many parts of the world.
		Trout on Strategy is a one-stop manual of his groundbreaking marketing insights, featuring his best advice from his many books in the context of what's happening in today's business environment."
	www.amazon.fr /Jack-Trout-Strategy/dp/0071437940 (787 words)

	Jack Trout and many great motivational speakers and keynote speakers from Republic Speakers Bureau
		Instrumental in developing the vital approach to marketing known as “positioning,” Jack Trout is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades.
		Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Connecticut, and offices in 13 countries.
		Jack manages and supervises a global network of experts that apply his concepts and develop his methodology around the world.
	www.greatkeynotespeakers.com /speakers.html?speaker=162 (392 words)

	Product Positioning
		Ries and Trout argue that the success of a brand is not due to the high level of marketing acumen of the company itself, but rather, it is due to the fact that the company was first in the product category.
		Ries and Trout argue that is usually is a lost cause to try to bring a brand back into favor once it has gained a bad image, and that in such situations it is better to introduce an entirely new brand.
		Ries and Trout propose that "soy butter" would have been a much better name for positioning the product as an alternative to the more common type of butter that is made from milk.
	www.quickmba.com /marketing/ries-trout/positioning (3064 words)

	The Coming Search Engine War, Part 1
		I asked Jack Trout, the advertising pioneer and president of Trout and Partners, to offer his thoughts.
		As you may know, Jack is an advertising legend, having authored the very first article on the concept of "positioning" back in 1969.
		Jack says Google is dangerously close to becoming the generic in the space.
	www.clickz.com /showPage.html?page=3080161 (1294 words)

	Jack Trout - Premiere Speakers Bureau
		Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 13 countries.
		Instrumental in developing the vital approach to marketing known as "positioning," he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last decade.
		Trout has done a wide range of seminars and lectures all over the world.
	premierespeakers.com /510/index.cfm (1010 words)

	Video: Jack Trout on Strategy \| Veoh Video Network
		With his 1981 classic, Positioning, Jack Trout (along with co-author Al Reis) forever changed the way marketing strategy is done.
		This presentation, based on his new book Trout on Strategy, brings together the key ideas from his substantial body of work.
		Trout will explore major themes, including survival, perception, differentiation, and more, making his ideas relevant to the biggest issues facing business today.
	www.veoh.com /videoDetails.html?v=e578683Bt8bmAH (211 words)

	Differentiate or Die by Jack Trout and Steve Rivkin (Site not responding. Last check: 2007-10-26)
		Jack Trout first came to popularity with his seminal book “Positioning,” which he co-wrote with Al Ries.
		Trout concentrates on illustrating ideas that will differente you from the pack: Being first (and staying there), owning a discernible attribute, having a heritage, becoming the preference of a particular consumer group, or even being the most recent arrival in a product arena are just some of these useful differentiates he presents.
		JACK TROUT is President of Trout and Partners Ltd. (troutandpartners.com), one of the most prestigious marketing firms in the United States, with offices in 13 countries and a client list that includes ATandT, IBM, Merrill Lynch, Sears, and other Fortune 500 companies.
	www.betterbizbooks.com /bb/differentiate.htm (521 words)

	Trout and Partners Ltd. and Jackstreet Media to Launch Jack Trout Interactive (Site not responding. Last check: 2007-10-26)
		Los Angeles, CA (PRWEB) September 22, 2006 -- Today Jackstreet Media and Trout and Partners Ltd. announced plans to develop Jack Trout Interactive, an online offering that will bring the fundamentals of positioning and marketing strategy to a new generation of marketers.
		Jack Trout argues that the fundamentals still matter and that they matter more now than ever.
		Jack Trout on Strategy is distributed on The Affiliate Nanocasting Network.
	www.prweb.com /releases/2006/9/prweb441538.htm (572 words)

	Washington Speakers Bureau: Jack Trout
		Jack Trout details ways you can separate yourself from competition.
		In this presentation, Jack Trout looks at the seven basic principles behind what good strategy is all about.
		Jack Trout has built a legendary career focusing on the best strategies for repositioning as an antidote for change, providing tricks of the trade learned during a career that has spanned over 35 years.
	www.washingtonspeakers.com /speakers/speaker.cfm?SpeakerId=489 (329 words)

	Jack Trout Fly Fishing - Chile/Patagonia
		Jack Trout, a Chilean Guide has developed a weekly package that is unsurpassed in regards to fly fishing several rivers, accommodations and quality of guides in Southern Chile's premier fly fishing destinations.
		Jack first became interested in Chile when he learned the McCloud River Rainbow was their first Rainbow to be transported in the southern hemisphere in the late 1800's.
		The guides of Coyhaique and Jack Trout appreciate your business and look forward to your adventure with us down to the final frontier, the land of Patagonia.
	www.jacktrout.com /chilejt.html (721 words)

	Jack Trout - one of New Zealand premier fishing guides
		Jack Trout guides people wishing to troutfish Hawke's Bay rivers and streams – be they novice or experienced fishers.
		Jack will ensure you a great Kiwi trout experience in fine local waters.
		Jack Trout became a life style business two years ago combining a passion for fishing and a belief in the Hawke's Bay as a place to be shared with others.
	www.jacktrout.co.nz /home.htm (182 words)

	MarketerBlog: Jack Trout: That Dog Don’t Hunt (Site not responding. Last check: 2007-10-26)
		Trout and his brethren seem to forget is that, at the end of the day, marketing and sales is about building relationships.
		Trout and his minions should welcome this shift – it amplifies and extends brands in ways that weren’t possible ten years ago and will become more effective and efficient marketing strategies.
		Trout would have regarded that as the golden age of advertising.
	lesliejump.typepad.com /marketerblog/2006/03/jack_trout_that.html (804 words)

	Amazon.com: Jack Trout on Strategy: Books: Jack Trout (Site not responding. Last check: 2007-10-26)
		Book Jack Trout for Your Next Meeting — Instrumental in developing the vital approach to marketing known as positioning.
		Trout has written an excellent guide on where an executive should place their strategic focus to drive a successful business.
		Trout is one of the most important business authors of our generation.
	www.amazon.com /Jack-Trout-Strategy/dp/0071437940 (2084 words)

	MarketingProfs \| Marketing Strategy with Jack Trout
		With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done.
		If you can't make during the time of the live presentation, you may want to register anyway.The entire seminar (video and audio) is being recorded for all registrants to view at a convenient time.Register and we'll let you know when it is available.
		About the PROF EXPERT: Jack Trout is the acclaimed author of many marketing classics published in many languages: Positioning: The Battle for Your Mind; Marketing Warfare; The 22 Immutable Laws of Marketing; Differentiate or Die; Big Brands.
	www.marketingprofs.com /premium/seminars/sem5_20_04.asp (450 words)

	Fictionwise eBooks: Jack Trout
		Bio: Jack Trout, one of the most famous names in the world of marketing strategy, is president of Trout & Partners.
		Trout's firm consults to such clients as AT&T, IBM, Merck, Southwest Airlines, and Warner-Lambert.
		Now, in an era when the battle for the consumer's mind is fiercer than ever, coauthor of the all time classic, Jack Trout has taken positioning to the next level-in a path-breaking volume that will be THE marketing treatise for the '90s.
	www.fictionwise.com /eBooks/JackTrouteBooks.htm (390 words)

	Jack Trout International, Fly Fishing Guide, Mt. Shasta, Northern California
		Here at Jack Trout ~ We offer Guided Fly Fishing Trips on the Upper and Lower Sacramento River, McCloud, Pit, Trinity and Klamath Rivers in Northern California.
		"The finest rafting fly fishing trip for trout in California is with Jack Trout on the Upper Sacramento River.
		Lake District, Chile ~ The 9th and 10th regions of Chile are known for their unbelievable beauty, great fly fishing as well as volcanoes, rivers and National Parks.
	www.jacktrout.com (786 words)

	eBay - jack trout, Nonfiction Books, Fishing items on eBay.com (Site not responding. Last check: 2007-10-26)
		Differentiate or Die by Jack Trout, Steve Rivkin (2000)
		Jack Trout on Strategy 2004 NEW Mindshare Markets Book
		Positioning by Al Ries, Jack Trout (2000) HC
	search-desc.ebay.com /search/search.dll?query=jack+trout&newu=1&krd=1 (368 words)

	Review: Differentiate or Die, by Jack Trout with Steve Rivkin
		If you've read Ries and Trout's 22 Immutable Laws of Marketing and Positioning: The Battle for Your Mind, you've seen some of this before.
		Trout's strength can be called branding, positioning, differentiation -- they're all closely related.
		Trout, and his co-author Steve Rivkin, contend that the only way a company can survive is to differentiate.
	www.wilsonweb.com /reviews/differentiate.htm (587 words)

	iMedia Connection: Lessons from Jack Trout
		Trout proved his expertise in brand differentiation strategy.
		Leadership psychology -- Believe it or not, Trout has found that one of the most underused competitive advantages is leadership.
		Ending his keynote, Trout pointed out that the interactive industry is an enormous factor in differentiation primarily because it is a new tool.
	www.imediaconnection.com /content/4262.asp (714 words)

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