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	J Sainsbury - Wikipedia, the free encyclopedia
		Sainsbury's was established as a partnership in 1869 when John James Sainsbury and his wife Mary Ann opened a store in Drury Lane in Holborn, London.
		Sainsbury's Supermarkets Ltd. was established as a separate subsidiary of the group in March 1997 and remains the most significant part of J Sainsbury plc, despite diversification over the group's history.
		Sainsbury's was for decades the premier supermarket in the UK, it lost this position however in 1995 to Tesco, further slipping to No.3 in 2003 behind Walmart-owned Asda.
	en.wikipedia.org /wiki/J_Sainsbury (2623 words)

	Observer \| Dish of the day
		Jamie's very close to his dad and Trevor installed his own work ethic in his son, giving Jamie jobs in the kitchen before he'd even started school, telling him that if he was a head chef at 45, he'd have gone wrong.
		Jamie began helping out in the kitchen at five years old - cleaning out the back bins, bottling up - and by the time he was eight, he 'had a knife longer than my arm and I could cut like a bitch'.
		Jamie has always had mentors - first his dad, then the owner of the Starr, then various chefs: Gennaro Contaldo, Rose Grey and Ruth Rogers from the River Cafe - and he knows that it was their encouragement and teaching that put him where he is now.
	observer.guardian.co.uk /print/0,3858,4393642-102278,00.html (3691 words)

	Jamie Oliver - Wikipedia, the free encyclopedia
		In May 2005 Jamie Oliver was named as the most influential person in the UK hospitality industry when he topped the inaugural CatererSearch 100.
		Since 2000, Jamie Oliver has been the public face of the Sainsbury's supermarket chain in the UK, appearing on television and radio advertisements and in-store promotional material.
		Jamie's Great Escape (also known as Jamie's Great Italian Escape), a travelogue series, was first broadcast on Channel 4 in the UK in October 2005.
	en.wikipedia.org /wiki/Jamie_Oliver (1437 words)

	PowerBook - tScholars.com
		J Sainsbury plc is the parent company of Sainsbury's Supermarkets Ltd, commonly known as Sainsbury's, which is a chain of supermarkets in the United Kingdom.
		Sainsbury's Bank reported a £5 million loss in the same period, continuing its poor performance, explained by Sainsbury's as due to "increased provisions for 'bad and doubtful' customer debt"
		In 1997 Sainsbury's Bank was established - a joint venture between J Sainsbury plc.
	www.tscholars.com /encyclopedia/PowerBook (4118 words)

	Business \| Sainsbury halts the slide
		Sainsbury posted its second successive drop in profits yesterday but insisted it was on track to deliver "one of the UK's most extensive corporate recovery programmes".
		When Sir Peter arrived Sainsbury's was suffering from chronic underinvestment and was judged to have lost its touch with "middle England" shoppers.
		Sainsbury's says it is satisified with that "at this stage", but ultimately hopes for more.
	business.guardian.co.uk /print/0,,4195389-108725,00.html (562 words)

	Analysis: Don't ask Jamie Oliver if you need a recipe to save a Independent on Sunday, The - Find Articles (Site not responding. Last check: 2007-10-31)
		Promotions were increased, television chef Jamie Oliver was drafted in as the chain's public face, but despite Sir Peter's claims that the cheeky mockney had won over customers, the marketing push proved to have little real impact.
		Sainsbury's market share has fallen from 17.1 per cent in 2002, to 16.6 per cent in 2003 and to just 15.7 per cent this year, according to market research firm TNS-Superpanel.
		Sainsbury's does not have the range or economies of scale to compete with Asda or Tesco, and most agree the upscale market, dominated by Waitrose and Marks & Spencer, Mr King's old company, is too narrow to support a third entrant.
	www.findarticles.com /p/articles/mi_qn4159/is_200410/ai_n12762187 (926 words)

	Guardian \| Sainsbury's signs Jamie Oliver for another year (Site not responding. Last check: 2007-10-31)
		Sainsbury's has signed up celebrity chef Jamie Oliver for another 12 months.
		Mr Oliver is understood to be paid about £1m a year to star in Sainsbury's Try Something New adverts and to be a food consultant.
		Sainsbury's ordered two years' stock - about nine tons of nutmeg - to meet demand.
	www.guardian.co.uk /print/0,,329440585-111276,00.html (99 words)

	Sainsbury’s asks customers to ''Try something new today.''
		LONDON - Leading supermarket chain Sainsbury's is on the verge on unveiling a massive makeover in its image.
		Sainsbury's has shelled out £10 million for its new slogan "Try something new today." This slogan will be replacing its hallmark one of "Making life taste better." This move is the latest step in the supermarket giant's ambitious plans of increasing its sales profile by £2.5 billion by March 2008.
		This massive campaign is only the fourth time since 1869 that Sainsbury's has gone in for an image makeover and comes in the wake of increased sales which grew by 1.9 percent in the 12 weeks to 18 June.
	www.abcmoney.co.uk /news/202005953.htm (320 words)

	superchefblog: Jamie Oliver Signs Sainsbury's
		Jamie is a food consultant and has been working with Sainsbury's for over half a decade now (see BBC), a relationship that has been at times as controversial as lucrative (see look-alike episode and BBC analysis).
		Jamie's passionate but down-to-earth approach to food is the perfect centrepiece to our 'Try' advertising campaign, which is all about putting the fun back into cooking with easy hints and tips.
		Sainsbury's is supporting Jamie's own campaign for healthier food for school children with Active Kids campaign which is giving out £17 million.
	www.superchefblog.com /2006/03/jamie-oliver-signs-sainsburys.html (458 words)

	Education \| Jamie Oliver turns on Sainsbury's
		Jamie Oliver last night criticised Sainsbury's - the supermarket chain for whom he fronts an advertising campaign - for continuing to sell Turkey Twizzlers, the controversial Bernard Matthews product which has been banned in many Scottish schools.
		He turned on Sainsbury's during a debate in London to support his current TV series, Jamie's School Dinners.
		Oliver said he had already taken action to improve school food in 30 schools in Greenwich, the south-east London borough where his series is mainly based, and they were changing menus at the rate of two schools a week.
	education.guardian.co.uk /print/0,,5142943-115299,00.html (467 words)

	RedOrbit - Health - One Restaurant, Five Cookbooks, Seven TV Series Shown Worldwide, Nearly 200 Hundred Employees, and ... (Site not responding. Last check: 2007-10-31)
		When Jamie said things like 'our kids deserve the best of the best, to be passionate and clever and resourceful', it turned him into a kind of national saviour.
		Any suggestion that there's a conflict of interest between advertising Sainsbury's and lambasting the Government and food industry for the standard of school dinners and prevalence of junk food, is met with a well rehearsed answer.
		Jamie's Italy " 'just really simple Italian cooking' " is published in October, and he's promised to take Jools to New York for a month or two in the autumn.
	www.redorbit.com /news/display?id=153744&source=r_health (2058 words)

	Scotsman.com News - UK - Sainsbury's gives Oliver more in tasty £1m TV deal
		JAMIE Oliver, the TV chef who won massive public backing for his healthy school dinners campaign, has won a seven-figure deal with Sainsbury’s, just months after it was reported that the supermarket was going to drop him.
		Sainsbury’s new management team, led by chief executive Justin King, who replaced Sir Peter Davis, were also said to want to make a fresh start with advertising and wanted a new face.
		Sainsbury’s said its sales of organic produce had topped the £2 million a week mark for the first time as Jamie’s Schools Dinners was being shown.
	news.scotsman.com /uk.cfm?id=462592005 (752 words)

	Naked Chef's Direct Marketing Tactics Exposed On TV... (Site not responding. Last check: 2007-10-31)
		First off, the celebrity Sainsbury's have been using for their current ad campaign, is the highly rated, and very popular TV Chef Jamie Oliver.
		Jamie, examines a fresh potato from out of the ground and demonstrates how fresh it is by rubbing the skin.
		Sainsbury's didn't disappoint, by showing Jamie tasting what appears to be one of Sainsbury's delicious Jersey Royals, after he had cooked some..
	www.businessbrainwaves.com /archive_section/23.5.2005.htm (1852 words)

	Scotsman.com News - Opinion - Columnists - Why my beloved Sainsbury's has its work cut out
		Jamie Oliver’s wife, Jules, walked right past Sainsbury’s in favour of her local Waitrose store, even though her husband was being paid £250,000 a year to promote Sainsbury’s.
		Sainsbury’s chief executive, Justin King, recently admitted the firm had been failing to stock its shelves properly after struggling with faulty distribution systems.
		Maybe part of the decline in Sainsbury’s is all down to who they hire to do their television advertising.
	news.scotsman.com /columnists.cfm?id=1327622004 (1253 words)

	18 years’ work and Jamie Oliver adverts ... but Sainsbury’s beef still second best - [Sunday Herald]
		Although the Sainsbury’s product earned equal points for a series of criteria in blind tastings, triumphing over four other finalists, it ultimately came second to the Berwick beef.
		Donald added: “Sainsbury’s had so many people there and to go down and beat them was quite nice.
		Jamie Oliver getting them to hang the beef should be the way all supermarkets are going.
	www.sundayherald.com /37539 (1072 words)

	BBC NEWS \| Magazine \| Profile: Jamie Oliver
		Jamie Oliver's rise from cheeky TV chef to hard-hitting campaigner for better school dinners has been as mercurial as the man himself.
		It was while he was a sous-chef at another top London restaurant, the River Café, that Jamie Oliver, easy-going, opinionated and knowledgeable, was 'discovered' by a BBC documentary team.
		But today, through his programme Jamie's School Dinners, Oliver is bringing his infectious enthusiasm, popular influence and evangelical culinary zeal to bear on raising the quality of the food served in UK's schools, hoping to change the tastes of a generation of children in the process.
	news.bbc.co.uk /1/hi/magazine/4394025.stm (817 words)

	John Cleese - Wikipedia, the free encyclopedia
		In 1988 he wrote and starred in A Fish Called Wanda, as the lead, Archie Leach, along with Jamie Lee Curtis, Kevin Kline and fellow python Michael Palin.
		Wanda became the most successful British film ever, and Cleese was nominated for an Academy Award for his script.
		In the late-1990s Cleese appeared in commercials for the UK supermarket chain Sainsburys.
	en.wikipedia.org /wiki/John_Cleese (3545 words)

	Johnnie Moore's Weblog: Sainsbury's changes tack
		And it's an approach that may backfire if consumers come to the perfectly reasonable conclusion that Sainsbury's previous message that they had to charge a little more than their rivals in order to achieve better quality was fundamentally false.
		Sainsbury's is in danger of becoming the supermarket equivalent of the Conservative Party - willing to say just about anything they think the punters want to hear in a desperate bid to restore their fortunes.
		The problem with Sainsbury's right now is their supply chain - an inability to get the right things in the right quanitities to ths shelfs at the right time.
	www.johnniemoore.com /blog/archives/000629.php (1111 words)

	Jamie Oliver MBE, by Mecca Ibrahim in AnotherSun (Site not responding. Last check: 2007-10-31)
		Jamie Oliver MBE, by Mecca Ibrahim in AnotherSun
		Watch the screens if you are in the UK from the 5th November (appropriate launch night!) Poor old Jamie, if the reports are to believed, nearly lost his house on this little number as apparently evil Hackney Council wouldn't give him planning permission to use extractor fans in the new restaurant.
		Also Jamie Oliver is more than capable of defending himself and frankly I wouldn't have thought he would be remotely bothered by my article or the varous photo montages.
	psjk.homestead.com /JamieOliver~ns4.html (1290 words)

	Greenpeace Genetic Engineering Campaign
		The agreement followed a two and a half-hour occupation of Sainsbury's HQ by our pantomime cows and the Jamie look-alike, who also dumped a thousand pints of Sainsbury's own-brand milk onto the pavement outside.
		They also searched for Sainsbury's senior management, who have been ignoring our requests for a meeting to discuss removing GE from their supply chain for the past six months.
		The dumped milk was given to us by Sainsbury's customers angry at the company's policy after we conducted milk exchanges outside 20 Sainsbury's stores on the 8 May. Customers were given the chance to exchange their Sainsbury's milk for an organic alternative free of charge.
	weblog.greenpeace.org /ge/archives/001319.html (482 words)

	Football \| Sven joins Jamie in Sainsbury's 'dream team'
		Sven Goran Eriksson is to star alongside Jamie Oliver in an advert to promote Sainsbury's World Cup sponsorship.
		Jamie is a fun character," Goran Ericsson tells the Sun.
		Sainsbury's said: "We were over the moon when we signed Sven.
	football.guardian.co.uk /print/0,3858,4355819-105235,00.html (137 words)

	I heart Saint Jamie - Food - Non-Gaming - ALL - Discussion Forum /// Eurogamer
		Jamie's new Sainsbury's adverts are actually seriously mouthwatering at the mo.
		He was more directly involved in the decision to start spending some actually spending money on school dinners, but from there it's just been in the public interest, maintained by newspapers and just people with more than a two second memory.
		Credit to Jamie for getting the public at large to give a toss in the first place (or at least kudos to whoever came up with the idea for his school dinners programme), but personally I've gone back to thinking of him as a largely irritating tosser.
	www.eurogamer.net /forum_thread_posts.php?thread_id=38986 (1737 words)

	Bazaarz: econometrics Archives
		Sainsbury has been losing market share for a long time – its turnover was down to £16.076 billion by 2004/5.
		Sainsbury can’t keep the income flowing because, King says: “Plan to deliver £700m incremental sales by end of 2007/08” – i.e.
		But then who knows what the real message is? Back in 2000, J Sainsbury and Carlton Communications formed a 50/50 partnership that was being run by a previous exec from WPP, Sainsbury’s PR/advertising/comms supplier of choice and record.
	www.bazaarz.com /archives/econometrics/index.php (501 words)

	free ebook download \| internet marketing ebooks \| Providing you with the best information on the planet
		As well as being a top TV chef, Jamie Oliver has dedicated large amounts of time, effort and resources to Fifteen, his restaurant in East London, where he gave 15 unemployed young people the chance to become trained chefs.
		Jamie Oliver has been credited with getting the Government to increase funding for school meals - something that many parents have been trying to do for years.
		Jamie was rewarded for his efforts by the Queen with an MBE in 2003(Not bad for an Essex Geezer).
	e-bookheaven.com /jamieoliver.htm (277 words)

	The Scotsman - UK - £10m rebranding wins praise (Site not responding. Last check: 2007-10-31)
		ADVERTISING agencies yesterday gave their approval to Sainsbury's £10 million rebranding campaign, saying it capitalised on Jamie Oliver's new "saintly" status as well as the healthy- eating ethos sweeping the UK.
		"Jamie was just another celebrity chef until he revolutionised children's eating with his television programme Jamie's School Dinners.
		Adrian Jeffery, creative director of the agency 1576, said: "Jamie is seen as the people's hero who has taken on the government.
	thescotsman.scotsman.com /uk.cfm?id=1964442005 (357 words)

	Ananova - Jamie agrees new deal with Sainsbury's
		Jamie Oliver has agreed to be the face of Sainsbury's for another year.
		The extension to his contract will include a new TV and radio campaign in which the Naked Chef will act as a "quality detective", visiting suppliers and buyers.
		The supermarket has not revealed how much the new contract is worth but reports suggest previous deals were worth anything from £500,000 to £1m a year.
	ananova.com /entertainment/story/sm_950336.html?... (133 words)

	JAMIE OLIVER
		Jamie is reported to be very chuffed that his website has won the Webby award for best celebrity/fan site.
		Jamie Oliver's approachable cooking style, energy and passion is an inspiration to many in the kitchen.
		Feed Me Better is Jamie's campaign to ban the junk and get fresh, tasty, nutritious food back on school dining tables.
	solarnavigator.net /solar_cola/super_markets_stores/jamie_oliver.htm (1213 words)

	BBC News \| UK \| Stars on the sell
		Top television cook of the moment and the new face of Sainsbury's, Jamie Oliver, has been outed as a supermarket snob.
		He is surprised by the Jamie Oliver's admission, since industry rules have been tightened in an effort to prevent such a embarrassments.
		Jack Dee is alleged to have received £750,000 for promoting John Smith's bitter; Oliver is said to have a £1m deal with Sainsbury's; while Madonna, says Mr Singleton, "will not get out of bed for anything less than $5m to $7m".
	news.bbc.co.uk /2/low/uk_news/894865.stm (819 words)

	TRADING STATEMENTS: Jamie's advice leads to more improvements
		Closing the gap on second-placed rival Asda, TNS said Sainsbury's controlled 16.2 per cent of the grocery market, compared with 15.9 per cent a year ago.
		Sainsbury's said it served more than 19 million customers in Christmas week, the highest number of people through its tills in a single week.
		Grocery prices were one per cent lower in the third quarter as Sainsbury's carried out a pledge to invest in its offer to customers.
	www.tmcnet.com /usubmit/2006/jan/1283695.htm (958 words)

	eBay - jamie oliver, Information Products, Nonfiction Books items on eBay.com (Site not responding. Last check: 2007-10-31)
		jamie oliver the return of the naked chef
		Jamie Oliver JAMIE'S ITALY Hbk AS NEW RRP £20.00
		JAMIE OLIVER (The Return of the Naked Chef) in vgc
	search-desc.ebay.com /search/search.dll?query=jamie+oliver&newu=1&krd=1 (468 words)

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