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| | destinationKM.com: Built To Order (Site not responding. Last check: 2007-10-10) |
 | | In many ways, mass customization harkens back to simpler days, when the local milk company would know to leave a gallon of skim milk at your door and two quarts of whole milk at the neighbor's. |
 | | Enter mass customization, which for manufactured products promises to bring back the convenience of getting a suit that fits the way you like it, and the right kind of milk in the right quantities. |
 | | Granted, the earliest industry to offer mass customization, likely without ever calling it that, was the automobile industry, which in its earlier days offered customers page after page of options a la carte, from air conditioning to push-button transmissions. |
| www.destinationkm.com /articles/default.asp?ArticleID=683 (3036 words) |
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