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| | THERE - The Virtual Destination (Site not responding. Last check: 2007-10-30) |
 | | The methodology made Wexler and his "venue," Atlantic, far more money than either would have imagined, primarily because of the unanticipated evolution, later in the '50s, of r&b into rock 'n' roll, and its appeal to young whites in search of soul and something to dance to. |
 | | Although Wexler "lost my maiden" as a producer with LaVern Baker, Ray Charles was his first superstar, and one of the first big money-makers for Atlantic. |
 | | Wexler's chief partner at Atlantic was Ahmet Ertegun, who signed such groups as Cream, the Bee Gees, and Buffalo Springfield and who perhaps had a longer-range view of the possibilities of rock, less anchored to fl r&b than Wexler's. |
| www.there1.com /wexler.html (1025 words) |
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