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Topic: Joe Boxer

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	Unconventional Underwear Design Firm Joe Boxer's Nicholas Graham Reigns as the Prince of Power-Packed Promotions
		After all, boxer shorts that quack, inflate, are 3-D, have glowing messages (“no, no, no’’ in the daytime, “yes, yes, yes,’’ at night), and have happy faces, cry out for zany, attention-grabbing antics.
		Free boxers were offered, and for each of the 250,000 entries, Joe Boxer made a contribution to Literacy Partners, Inc. Graham also signed on to General Motors' Concept: Cure, a project developed in 1997 in conjunction with the Council of Fashion Designers of America.
		While Joe Boxer was hot out of the starting gate with zany undies, folks like Hilfiger and others are staking their claim in the $2-3 billion men’s underwear market.
	www.va-interactive.com /inbusiness/editorial/sales/articles/joeboxer.html (2237 words)

	Joe Boxer brand might expand to Sears, Europe
		The Joe Boxer brand is one of Kmart's strongest, along with Martha Stewart Living home-decor lines, said Neil Cole, CEO of Iconix Brand Group, Boxer's new owner.
		Joe Boxer, made famous by a TV commercial of a man frenetically dancing the "Joe Boxer Boogie," generates $200 million in yearly royalty income.
		Joe Boxer already is sold at upscale department stores in Canada.
	www.suntimes.com /output/business/cst-fin-boxer26.html (425 words)

	Press-Joe Boxer
		Joe Boxer serves as one of the official sponsors for the Waterkeeper Alliance, Robert Kennedy's Environmental Organization.
		JOE BOXER's proceeds will go towards the upkeep of the bears, who will eventually, be released into the wild once they are old enough to fend for themselves.
		JOE BOXER does what it can to support the troops of Operation Iraqi Freedom by sending flannel pajamas to the 607th Military Police Battalion from Grand Prairie, TX.
	www.joeboxer.com /history_2001.html (1015 words)

	Direct: Extraordinary Joe: Joe Boxer Corp. goes off the wall at its corporate Web site (Site not responding. Last check: 2007-10-07)
		Joe Boxer Corp.'s founder Nicholas Graham, who is the embodiment of Joe Boxer in its offline promotional materials, takes a starring role online in Joe Boxer's WWW Playground at http://www.joeboxer.com.
		Joe Boxer's most critical marketing element for the site, the store locator, also turned out to be the most problematic to build.
		Because Joe Boxer ships to distribution points, it had to assemble from scratch a complete national database of stores and then verify the addresses and telephone numbers.
	www.findarticles.com /p/articles/mi_m3815/is_n8_v7/ai_17365541 (913 words)

	Business 2.0 :: Magazine Article :: Features :: The Rise and Fall (and Rise Again) of Joe Boxer (Site not responding. Last check: 2007-10-07)
		Graham's title is chief underpants officer of Joe Boxer, the company he founded in his San Francisco loft in 1985 when his career as a punk-rock singer was going nowhere.
		Joe Boxer fans were buying a hip, funny, slightly subversive sensibility that made them feel instantly cooler, smarter, and more fun.
		Today, however, Joe Boxer is back, saved by a small Connecticut apparel firm called Windsong Allegiance, which bought it in April 2001 and then promptly struck gold.
	www.business2.com /b2/web/articles/0,17863,515221,00.html (569 words)

	Kmart banking on Joe Boxer's appeal (Site not responding. Last check: 2007-10-07)
		Joe Boxer could be just what Kmart is looking for to help it boost sales, Mr.
		Kmart's partnership with Joe Boxer was announced months before Kmart's Jan. 22 Chapter 11 filing.
		Kmart chairman and chief executive James B. Adamson said Joe Boxer fills a necessary demographic for the Troy-based chain - high school and college-age buyers with spending power who want to revamp their fall wardrobe.
	www.enquirer.com /editions/2002/08/11/fin_kmart_banking_on_joe.html (573 words)

	IBHOF / Joe Louis (Site not responding. Last check: 2007-10-07)
		His punches were so compact that some in the media claimed a Joe Louis punch need only to travel six inches to render an opponent unconscious.
		Conn, a masterful boxer, was ahead on the scorecards after 12 rounds.
		In 1947, Louis was dropped twice by Jersey Joe Walcott but managed to hang onto the title by a controversial split decision.
	www.ibhof.com /jlouis.htm (612 words)

	IBHOF /Joe Frazier
		JOE FRAZIER is a country boy who lived by the old country adage that: "when you go to the big party, you dance with the one who brung ya." In Frazier's case it was a left hook.
		The son of a South Carolina sharecropper, he became a boxer by accident.
		He beat Joe Bugner in his next fight, but dropped a 12-round decision to Ali in their rematch in Jan. 1974.
	www.ibhof.com /frazier.htm (724 words)

	JOE BOXER STEALS JOE BOXER STEALS JOE BOXER JOE BOXER JOE BOXER STEALS FROM THE BADTUNA COMPANY
		On the Joe Boxer website their mission statement reads, "JOE BOXER is dedicated to bringing new and creative ideas to the market place, both in our product offerings as well as our marketing events." However, they fail to mentioned that their new and creative ideas come from outside sources whether legally or illegally.
		Joe Boxer nearly went bankrupted as a result, but was bought out in time by Windsong Allegiance in 2001.
		It is very unfortunate that companies like Kmart and Joe Boxer are like sharks waiting in the water to bite on innovative designs created by smaller fish in the sea.
	www.badtuna.com /alert.htm (560 words)

	Available NBR JM
		Joe is a wonderful two year old fawn male.
		Joe has grown up with two kids, is good with other dogs, and is not good with cats.
		He is not used to being left alone more than 3 hours at a time, so we will be looking for a home where someone is home most of the time.
	www.boxerrescue.com /AVAILDOGS/Avail0409/JoeBoxerNY0409.htm (161 words)

	Joe Boxer's new fun line does its own nagging
		The designers at Joe Boxer, where they "believe fun is an everyday experience," are reminding customers there's something else they need to do every day.
		Their line of "Change Daily" boxers has the reminder printed around the elastic waistband of the 100 percent cotton shorts, saving moms from turning into nags.
		The boxers come in several solid colors as well as bright patterns highlighted by center panels with graphics of bulls, martini glasses, fish and clever-yet-suggestive sayings most moms won't want to see on the under-18 set.
	enquirer.com /editions/2003/02/11/tem_style11extra.html (769 words)

	WWD : JOE BOXER CAB FARES TO HELP CONCEPT CURE. @ HighBeam Research (Site not responding. Last check: 2007-10-07)
		NEW YORK -- It may appear to be all fun and games at Joe Boxer Corp., the San Francisco-based maker of humor-inspired men's boxers and underwear and women's innerwear.
		The company is known for its over-the-top publicity stunts that have included a rocket releasing a payload of underwear into the stratosphere, drag queens and stand-up comics entertaining retailers and consumers, and most recently, a marketing partnership with Virgin Atlantic airways urging people to see London in their underpants.
		But there is apparently a method behind the marketing madness of Joe Boxer chief executive officer Nicholas Graham, a former punk rock performer who has received tremendous exposure for the Joe Boxer brand.
	static.highbeam.com /w/wwd/march221999/joeboxercabfarestohelpconceptcure/index.html (225 words)

	The Rocketman
		He said that he was very interested in that, but he wanted me to build a large rocket so everyone could see the Joe Boxer logo and he wanted to put a pair of Joe Boxer underwear and a pair of Russian underwear in it.
		I was trying to prep the Joe Boxer Big Kahuna and the Joe Boxer Altitude Rocket at the same time, trying to give interviews to the press, The Learning Channel, The Sci-Fi Channel, Discover, NBC, CNN, BBC and plus do a commercial for Joe Boxer.
		We had to have both of the rockets launched by 11:00 am so the Joe Boxer Corporation could send the video over a satellite to the national television stations around the country.
	www.the-rocketman.com /boxerstory.html (1793 words)

	Joe Boxer commercial brings Kmart big bucks (Site not responding. Last check: 2007-10-07)
		Detroit native Vaughn Lawry created a buzz about Kmart and its Joe Boxer line when he boogied in his briefs as part of a campaign to introduce the irreverent clothing and housewares line at the discount retail chain.
		His "Boxer Boogie" has paid off, helping Kmart sell roughly $20 million in Joe Boxer apparel a week after the line was introduced on Aug. 2, according to industry sources.
		Kmart executives, currently wrestling with a Chapter 11 bankruptcy reorganization, are pleased with Joe Boxer's success as the retailer continues to look for ways to beef up sales after months of declining revenue.
	www.freep.com /money/business/kmart4_20020904.htm (501 words)

	Kmart to distribute Joe Boxer shorts, goods
		When Joe Boxer does hit the sales floors of all 2,100 Kmart stores, officials at both companies hope to be the ones with the goofy grins.
		Kmart and Joe Boxer officials are marketing the Joe Boxer brand as one that appeals to all ages, but the products are best recognized among shoppers between the ages of 15 and 30.
		For Joe Boxer, the agreement with Kmart should help the company pump up sales and generate much-needed profits.
	www.freep.com /money/business/kmart15_20010815.htm (551 words)

	Boston.com / News / Boston Globe / Obituaries / Joe Dorsey; boxer fought segregation in La. sports
		NEW ORLEANS -- Joseph Dorsey Jr., a boxer who won a 1957 legal fight against a Louisiana law that banned interracial bouts, died Wednesday at his home.
		Dorsey challenged it the next year, arguing that it was unconstitutional and deprived him as a fl boxer of the opportunity to earn about $10,000 a year.
		The Fifth US Circuit Court of Appeals ruled in 1958 that the law violated the equal protection clause of the US Constitution's 14th Amendment.
	www.boston.com /news/globe/obituaries/articles/2004/10/24/joe_dorsey_boxer_fought_segregation_in_la_sports (226 words)

	NBR Available template
		Boxer Joe is having a great time in his new foster home with his eight old boy.Joe follows him from the moment he gets up in the morning till the boy and Joe crawl into bed,His foster dad said the only time Joe pays any attention to him is when his son is at school.
		I think Joe would be happy in a home with older kids to play and walk him.
		Boxer Joe is a three year old male boxer that was found by a college couple that helps stray dogs.
	www.boxerrescue.com /availdogs/Avail0309/BoxerJoeVT0309.htm (294 words)

	Joe Boxer - AskTheBrain.com
		In a knockout in the first round of their rematch, heavyweight champion Joe Louis wreaks vengeance on Max Schmeling of Germany, the only boxer to have knocked out Louis in his prime.
		Like Joe said on his thread, I want to be able to hang (beat) boxers, wrestlers, jits guys, stick guys, whatever the event I want to have game.
		While Joe Frazier, Ray Robinson, Oscar De La Hoya and especially Roy Jones are all boxers who have made forays into the music world, Teamcannon’s Rubin "Hollywood" Williams (16-0, 9 KOs) may be the first to do it the other way around.
	www.askthebrain.com /boxer_joe-.html (288 words)

	Lucire Feature: Joe Boxer-Change Daily! fall-winter 2003-4, New York Fashion Week fall-winter 2003-4 (4) - The global ...
		silk pin-up boxer shorts and am prepared to change “teams” if it means I have a chance with Sabrina (sporting a Joe Boxer red embroidered bra and tap pant set).
		He ended the show with an appearance by the Joe Boxer guy, Vaughn Lowery, dancing down the runway with secret agents Carlotta and Anneca.
		Joe Boxer can be found exclusively in K-mart stores in the United States, and in better department stores throughout the world.
	www.lucire.com /2003/fall2003/0426fe3.shtml (324 words)

	The Smoking Gun: Archive
		Before Fox Television turned him into "Joe Millionaire," the eligible bachelor supposedly worth $50 million, Evan Marriott earned spare change modeling skimpy briefs for a California firm specializing in revealing swimwear, thongs, and leatherette underwear.
		He can also be seen in a very snug $36 Arabian Boxer that leaves little to the imagination (the young and impressionable may want to avoid the photo on page two), and a $12.99 Gladiator Brief.
		He had a great face so we did a shoot with him." Nicholson said Marriott was paid about $1000 for the session, during which he was also photographed in a variety of bathing suits and underwear.
	www.thesmokinggun.com /archive/marriott1.html (282 words)

	Joe Boxer, Underwear For Your Cell : Software : MobileMag (Site not responding. Last check: 2007-10-07)
		Joe Boxer and Smartphones have teamed up to bring underwear to your cell phone.
		JOE BOXER, already a hit among teens and young adults, now adds mobile phones to their calling.
		JOE BOXER'S philosophy is to "think locally, laugh globally." Now customers can download an assortment of JOE BOXER content to their mobile phones to match their moods, holidays, friends, or just to match their JOE BOXER'S. User Ratings
	twomobile.com /redirect.php?content=3707 (774 words)

	JOE BOXER Goes Mobile with Smartphones; Smartphones Announces Mobile Content Agreement with JOE BOXER
		"JOE BOXER is a fun, exciting brand that's universally recognized among teens and young adults," said Mike Merrill, Chairman and CEO of Smartphones Technologies.
		JOE BOXER'S philosophy is to "think locally, laugh globally." Now customers can download an assortment of JOE BOXER content to their mobile phones to match their moods, holidays, friends, or just to match their JOE BOXER'S. About Smartphones
		JOE BOXER Co. LLC is a wholly owned subsidiary of Windsong Allegiance Group, LLC, Westport, CT. Windsong and its affiliates design, distribute, and brand manage a broad line of the highest quality men's and women's apparel and accessories to all levels of retail distribution.
	www.tmcnet.com /usubmit/2005/Feb/1115147.htm (801 words)

	Daily News Record : JOE BOXER'S RECEIVABLES MAY BE PAID TO CREDITOR; UNDERWEAR FIRM SAYS IT'S BUSINESS AS USUAL DESPITE ... (Site not responding. Last check: 2007-10-07)
		JOE BOXER'S RECEIVABLES MAY BE PAID TO CREDITOR; UNDERWEAR FIRM SAYS IT'S BUSINESS AS USUAL DESPITE COURT ORDER.
		NEW YORK -- Van Mar won a moral victory in its battle with Joe Boxer.
		A California state court in San Francisco last week entered an order giving the former Joe Boxer licensee the right to receive money owed to the underwear manufacturer.
	static.highbeam.com /d/dailynewsrecord/january312001/joeboxersreceivablesmaybepaidtocreditorunderwearfi/index.html (292 words)

	Boxer Rebellion - The underwear ad that's causing a stir. By Rob Walker (Site not responding. Last check: 2007-10-07)
		A case in point: the current Kmart/Joe Boxer commercial in which a man dances happily in his underwear.
		A very good-looking fl man, wearing nothing but white boxers, does a silly dance, on a set done up to look like a brightly colored and highly stylized living room.
		The story goes that at Los Angeles auditions for the campaign, a model who goes by the name Vaughn started doing his "boxer boogie"â”a press release calls him the dance's "creator"â”and the powers that be were simply wowed and gave him his own ad.
	slate.msn.com /?id=2070559 (698 words)

	TV ACRES: Advertising Mascots - Joe Boxer Dancing Guy (Vaughn Lowery)
		Jay Leno of NBC's THE TONIGHT SHOW spoofed the Joe Boxer TV spots by airing the Joe Boxer Boogie number during his monologue but with the face of the show's band leader Kevin Eubanks (a Vaughn look-alike) superimposed over the dancer's face.
		The origins of the Boxer Boogie can be traced to Vaughn Lowery's audition for the Joe Boxer TV ads.
		Established in 1985 by Nicolas Graham, the Joe Boxer Corp.
	www.tvacres.com /admascots_joe_boxer.htm (410 words)

	KeepMedia \| Home Textiles Today: Joe Boxer drives home BTS sales
		TROY, MI Although the official launch of the Joe Boxer apparel and home collection is this week, Kmart recorded strong sales in its home business at stores across the country where the merchandise was available last week, a number of store managers reported.
		And in marketing moves that are similar, but different from the Target launch of Todd Oldham last month, Kmart launched its advertising campaign last week with TV commercials focusing on the apparel segment.
		Its weekend circular featured an eight-page pullout on the Joe Boxer collection and millions of direct mail pieces were sent prior to the introduction.
	keepmedia.com /pubs/HomeTextilesToday/2002/07/29/243591?...&oliID=213 (224 words)

	dib20212_Advertising - Vaughn Lowery Boogies for Kmart and JOE BOXER (Site not responding. Last check: 2007-10-07)
		dib20212_Advertising - Vaughn Lowery Boogies for Kmart and JOE BOXER
		The JOE BOXER brand includes apparel, accessories and footwear for the whole family, plus fun home furnishings for the students returning to school.
		Vaughn's exuberant little dance was the most memorable of the four spots, and he is now the icon of the JOE BOXER campaign.
	www.diversityinbusiness.com /dib20212_Adv_Kmart.htm (1441 words)

	Detroiter rides 'Joe Boxer' fame - 12/15/02
		After stripping to his skivvies to shoot the Joe Boxer spots, Lowery is learning that fans come in all forms.
		Since the first round of commercials began airing July 28 -- the day Lowery says he "was born" -- the handsome man with the nearly bald head, toothy smile and infectious dance moves has received thousands of pieces of fan mail.
		By the end of the 30-second spot, he has boogied his way out of box and bow to reveal a pair of red Santa boxers, complete with a belt-like fl waistband and white fur trim.
	www.detnews.com /2002/business/0212/16/d02-35746.htm (756 words)

	PFF Joe Boxer - For sale by Pine Forty Farms
		Joe Boxer is a happy healthy young male with lots of fiber and a great personality.
		Both his dam and sire have very dense fleeces and they've passed this trait on to their son.
		Joe's also inherited the conformational excellence of both parents.
	www.alpacanation.com /alpacasforsale/03_viewalpaca.asp?name=18578 (76 words)

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