| |
| | COB Faculty - Joe Cannon |
 | | Cannon, Joseph P. and Narakesari Narayandas (2000), "Relationship Marketing and Key Account Management," in Handbook of Relationship Marketing, Jagdish N. Sheth and Atul Parvatiyar, editors, 407-430, Thousand Oaks, CA: Sage Publications. |
 | | Cannon, Joseph P., Michael Pusateri, and Patricia M. Doney (1998), "How NAMs Can Build and Maintain Customer Trust," in The Trust Imperative: The Competitive Advantage of Trust-Based Relationships, Lisa Napolitano and Sherry Kilgus, Editors, Chicago: National Account Management Association, 131-147. |
 | | Joseph P. Cannon is an Associate Professor of Marketing at Colorado State University. |
| www.biz.colostate.edu /faculty/joec (660 words) |
|