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| | AMERICAN BUILDER, August 1963 (Site not responding. Last check: 2007-11-05) |
 | | Eichler is a unique builder, with a unique story - and American Builder sent West Coast Editor Bill Rodd to get it. |
 | | Eichler homes, as you know, are highly distinctive in design, and our buyers are mostly university graduates - lawyers, doctors, engineers, etc. We must have sales people who can become enthusiastic over our architecture and construction, and who can meet this class of buyers at their own level. |
 | | We want them to pass on ideas for improving our product and our practices; we expect them to be constantly on the alert to see that models are spotless, that signs are in place, that no delays occcur in processing sales, etc. Some of our men have been with us for nine years. |
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