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	Juan Valdez - Cafe de Colombia
		Juan Valdez ® personifica el café de Colombia.
		Sorprendentemente, Juan Valdez ® es un hombre relativamente joven.
		El logo de Juan Valdez ® sólo puede usarse en granos enteros o en café tostado molido sin ningún tipo de potenciadores de sabor.
	www.agrotropical.andes.com /coffee/cafe_juan_valdez.htm (473 words)

	YouTube - La Búsqueda para Juan Valdez
		One thing though, Juan Valdez doesn't have a burro, he has a mule.
		Join YouTube for a free account, or log in if you are already a member.
		Juan Valdez Colombia Columbia Coffee Spanish Chuck Cahalane Chuck's Sweet Movies
	www.youtube.com /watch?v=3Z4nJQhmCx4&NR (401 words)

	Café de Colombia - JUAN VALDEZ
		The agency then created the fictitious character Juan Valdez, to symbolize and personify the more than 560,000 hardworking and dedicated Colombian "cafeteros" (coffee farmers) that depend on coffee for their livelihood, and are part of the Federation.
		Juan Valdez's travels include promoting Café de Colombia's latest sports sponsorships, where his presence always draws a crowd and enhances media coverage.
		Juan's amicable figure trassends because many people identify themselves with the endurance, honesty, authenticity and perseverence of this character.
	www.juanvaldez.com /menu/advertising/juan.html (336 words)

	What about Juan Valdez?
		Juan Valdez is a most popular figure in the advertising world and the symbol of the Columbian 'cafetelero' since 1959.
		Juan Valdez is a fictious character created in 1959 to represent the National Federation of Coffee Growers of Columbia (founded 1926).
		The real situation of the cafetero in the early days of Juan Valdez was often described as dire poverty, insecurity of life because of guerillas and narco-traficants, not to mention the DDT treatments of the coffee fields, which sometimes came by surprise, when people were at work.
	www.information-monster.com /main/article/3101/What_about_Juan_Valdez.html (865 words)

	Juan Valdez and his donkey take on corporate coffee — JSCMS
		The Juan Valdez Cafe in Manhattan serves nine varieties of coffee beans, 100 percent of which are grown in Colombia.
		Fair trade coffee at this Juan Valdez Cafe in Manhattan is cheaper than Starbucks, and directly benefits farmers in Colombia.
		Juan Valdez and his donkey are back promoting Colombian coffee.
	jscms.jrn.columbia.edu /cns/2005-04-05/heydarpour-juanvaldez (1027 words)

	TV ACRES: Advertising Mascots -
		José F. Duval, a New York based actor played the role of Juan Valdez until 1969 when he was replaced by Carlos Sánchez of Medellín, Colombia, a farmer born in Fredonia, a small town near the largest coffee producing region of Colombia, Antioquia.
		At the beginning of the Millennium, the Juan Valdez character (inactive for a couple of years because Colombian government cutbacks forced the federation to reduce its advertising activities and retire Mr.
		In September 2000, Colombian President Andres Pastrana awarded Juan Valdez (Carlos Sánchez) a silver cross for national merit on his 40th birthday at a ceremony in the presidential palace in Bogato (Lana the mule remained downstairs during the ceremony).
	www.tvacres.com /admascots_juanvaldez.htm (537 words)

	What about Juan Valdez?
		Juan Valdez is a most popular figure in the advertising world and the symbol of the Columbian 'cafetelero' since 1959.
		Juan Valdez is a fictious character created in 1959 to represent the National Federation of Coffee Growers of Columbia (founded 1926).
		The real situation of the cafetero in the early days of Juan Valdez was often described as dire poverty, insecurity of life because of guerillas and narco-traficants, not to mention the DDT treatments of the coffee fields, which sometimes came by surprise, when people were at work.
	www.amusingfacts.com /articles/Food_and_Drink/What_about_Juan_Valdez.html (502 words)

	Who is Juan Valdez? - Coffee
		Juan Valdez is a fictitious character who was created in 1959 to represent the National Federation of Coffee Growers of Columbia, founded in 1926.
		In later ads, Juan Valdez moved from the coffee fields to the American housewife's kitchen, handing her a personalized bag of freshly processed coffee beans.
		The first "Juan Valdez" coffee house was opened in September 2004 in Washington, and the second, one month later, in New York.
	www.coffee-pods-4u.com /13855.php (1678 words)

	About Juan Valdez
		Featuring Juan Valdez (the quintessential cafetero), his mule, and the Colombian mountains in the background, the purpose of the logo is to identify and serve as a seal of guarantee to the brands that do indeed consist of 100% Colombian Coffee as approved by the National Federation of Coffee Growers of Colombia.
		Juan Valdez guardian Mary Pettit at the Federation said, “The discussion surrounding the Kona scandal gives our industry an opportunity to reaffirm our commitment to treat customers with integrity, The misrepresentation of any product is harmful to the entire industry.
		Unlike Juan Valdez, who has pitched Colombian coffee in TV ads for decades, Rivera didn't have a mule to transport his coffee beans to buyers in town.
	www.opencoffee.com /juan-valdez.htm (2418 words)

	What's New: Juan Valdez Embraces Sustainable Coffee
		Juan Valdez has long been a symbol of the hard-working Colombian coffee farmer, whose handpicked beans are considered among the worldâs finest.
		Now, Juanâs not only offering the high-quality coffee people have come to expect, but Rainforest Alliance Certified coffee, which is grown according to rigorous social and environmental standards.
		Gabriel Silva, CEO of the National Federation of Coffee Growers of Colombia (FNC), which owns the Juan Valdez trademark, made the announcement last night at the 16th annual Rainforest Alliance gala in New York.
	www.rainforest-alliance.org /news.cfm?id=juan_valdez (434 words)

	TimesDispatch.com \| Colombia's new Juan Valdez is an authentic coffee grower
		The new Juan Valdez, Carlos Castaneda (right), takes the reins of his trusty mule from Carlos Sanchez, the face of Colombian coffee since 1969.
		The Juan Valdez trademark has become one of the most recognizable in the world, the fictional figure one of the most famous Colombians of all time.
		The new Juan Valdez has a lot of selling to do: Colombia's coffee industry, the nation's third-largest legal export, has taken a beating during the global glut of the past decade.
	www.wsls.com /servlet/Satellite?pagename=RTD%2FMGArticle%2FRTD_BasicArticle&%09s=1045855934855&c=MGArticle&cid=1149188937172&path=%21business (502 words)

	Science Fair Projects - Juan Valdez
		Juan Valdez is a fictional character that has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1981, representing the Colombian coffee farmer.
		Created by the Doyle Dane Bernback agency, Juan Valdez has been played by José Duval and Carlos Sánchez and voiced by Norman Rose.
		José Duval, the first actor to play Juan Valdez on television, died in 1993 at the age of 72.
	www.all-science-fair-projects.com /science_fair_projects_encyclopedia/Juan_Valdez (282 words)

	THE STEEL DEAL: Juan Valdez Retires
		The actor who portrayed fictional Colombian coffee icon Juan Valdez for four decades has hung up his trademark poncho for the last time.
		Juan Valdez has played a role in presenting a positive side of Colombia to the world, correspondents say.
		Juan Valdez, with his leather bag, straw hat and poncho, and accompanied by his faithful mule Conchita, embodied rural Colombia.
	steelturman.typepad.com /thesteeldeal/2006/06/juan_valdez_ret.html (501 words)

	'Juan Valdez' is hanging up his poncho - Boston.com
		Carlos Sanchez, who has played the role of Juan Valdez, Colombia's ambassador of coffee for close to four decades, smiles during a press conference in Bogota, Colombia, Tuesday, May 30, 2006.
		Colombians have been thankful to Valdez for presenting another side of their country, which often is seen abroad as a haven for drug traffickers and terrorists.
		The new Juan Valdez has a lot of selling to do: Colombia's coffee industry has taken a beating during the global glut of the past decade.
	www.boston.com /news/world/latinamerica/articles/2006/05/31/juan_valdez_is_hanging_up_his_poncho (552 words)

	CNN.com - Colombia honors coffee symbol Juan Valdez on 40th Birthday - September 14, 2000
		Colombian coffee's triangular logo with the image of a smiling Valdez, Lana and the Andes, is as recognizable as the logos of Continental Airlines and AT&T, said Peter le Comte, president of DDB Worldwide Marketing, the New York-based advertising agency that created Valdez in 1960.
		Juan Valdez was born in 1960 when the coffee federation hired DDB to create a media campaign to promote Colombian coffee in the United States.
		Juan Valdez's fame earned him a spot in New York's Advertising Hall of Fame and the positive image of Colombia that he provides has remained unchanged even as modern Colombia has been overrun by guerrillas, narcotraffickers and violence.
	archives.cnn.com /2000/WORLD/americas/09/14/colombia.valdez.reut/index.html (1099 words)

	Juan Valdez (Site not responding. Last check: )
		Surprisingly, Juan Valdez is a relatively young man. The concept of Juan Valdez was born in 1981, developed by Doyle Dane Bernbach.
		Juan Valdez guarantees the consumer that she is drinking 100% Colombian coffee.
		Juan Valdez can be used on only whole bean or ground roast coffee without flavor enhancers.
	coffee.wholesaleonlineweb.com /who_Juan_Valdez.htm (427 words)

	Â¿QuÃ© sobre Juan Valdez?
		Juan Valdez es un carÃ¡cter fictious creado en 1959 para representar la federaciÃ³n nacional de los cultivadores del cafÃ© de Colombia (fundado 1926).
		La situaciÃ³n verdadera del cafetero en los dÃas tempranos de Juan Valdez fue descrita a menudo como pobreza calamitosa, la inseguridad de la vida debido a guerrillas y narco-traficants, para no mencionar los tratamientos del DDT de los campos del cafÃ©, que vinieron a veces por sorpresa, cuando la gente estaba en el trabajo.
		Juan Valdez (Carlos Sanchez) hizo clase de una vuelta en el aÃ±o 2000, cuando Ã©l recibiÃ³ la medalla cruzada de plata para el mÃ©rito nacional, de Sr.
	www.tobeinformed.com /spanish.php?u=/health-articles/what-about-juan-valdez.html (965 words)

	Who is Juan Valdez? - Coffee (Site not responding. Last check: )
		Juan Valdez is a fictitious character who was created in 1959 to represent the National Federation of Coffee Growers of Columbia, founded in 1926.
		In later ads, Juan Valdez moved from the coffee fields to the American housewife's kitchen, handing her a personalized bag of freshly processed coffee beans.
		Juan Valdez appeared in the movie "Bruce Almighty" at a cost to the Federation of $1,5 million.
	www.ajb.com /big-site/websites/coffee/13855.php (1883 words)

	USATODAY.com - 'Juan Valdez' is hanging up his poncho (Site not responding. Last check: )
		Now the national federation of Colombian coffee producers, owners of the Juan Valdez trademark, is searching for a man to inherit that poncho.
		That Juan Valdez trademark has become one of the world's most recognizable, and the fictional figure has become one of the most famous Colombians of all time.
		This was quickly confirmed when images of the casting call showed dozens of mustached men, some with notable paunches, doing their impressions of Juan Valdez.
	www.usatoday.com /money/advertising/2006-05-31-juan-valdez_x.htm?csp=26 (541 words)

	Juan Valdez to the rescue: Embattled Colombian coffee growers hope new upscale stores put profits in their pockets (Site not responding. Last check: )
		Juan Valdez to the rescue: Embattled Colombian coffee growers hope new upscale stores put profits in their pockets
		A federation representing Colombian coffee growers is opening high-end coffee shops named after the fictional poncho-wearing Juan Valdez and his sidekick "Lana" the mule.
		It is a response that the coffee growers throughout Colombia hope to soon be using when asked about their new Juan Valdez stores.
	www.post-gazette.com /pg/04123/309442.stm (1633 words)

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