| |
| | KISS Principle (Site not responding. Last check: 2007-11-03) |
 | | Practical tips from news reporters, magazine writers, copy editors, broadcast journalists, tech writers and report editors, public relations officers, advertising copy writers and other professionals who write in order to cover the news, influence public policy, expand the frontiers of science or make things happen in the workplace. |
 | | Remember what salespeople call the "KISS principle" (keep it simple, stupid). |
 | | Remember why they use it: If customers don't understand them, won't make the sale. |
| www.sci.edu /classes/ellertsen/kiss.html (350 words) |
|