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| | KSR Associates, LLC | Market Segmentation, Positioning, and Deployment |
 | | KSR works with clients to define their business, understand the reasons why customers should want to buy the company's product(s) or use the services, and articulate how the company positions their products and services. |
 | | KSR builds “means-end’ chains for targeted consumer segments, identifying the attributes, consequences, and values that reflect the way consumers think about the product and service experience. |
 | | The KSR Marketing Mix is the key to product, price, place, and promotion, as well as how they are used to conceive, organize, and execute a marketing strategy. |
| www.ksrassociates.com /market_seg.html (194 words) |
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